New collaboration showcases how naturally sweet California Dates provide whole‑food energy and nourishment for active lifestyles
COACHELLA VALLEY, Calif., March 10, 2026 /PRNewswire/ - California Dates has announced a new sports brand ambassador partnership with tennis legend, Grand Slam champion and International Tennis Hall of Famer Michael Chang, celebrating the power of naturally sweet, nutrient-rich California Dates for athletes, fitness enthusiasts, and active families.
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