- Debut Honda marketing campaign as Official Automotive Partner of Team USA celebrates belief that a challenging spirit and teamwork can move people to achieve the extraordinary
- Campaign highlights shared mindset of Team Honda athlete ambassadors and Honda engineers, and how determination and passion drive development of Honda products
- Modular campaign allows for its bold and energic imagery to be mixed, matched and shared across Honda channels and campaign verticals
- Honda will create integration of same-day Team Honda athlete moments into select TV spots, with highlights appearing in NBC prime time Olympic Winter Games coverage
TORRANCE, Calif., Jan. 22, 2026 /PRNewswire/ -- Honda today unveiled "This is The Power of Dreams" – its debut marketing campaign as Official Automotive Partner of Team USA – highlighting how a challenging spirit and teamwork help overcome obstacles to create extraordinary achievements. Ten "Team Honda" athlete ambassadors competing for Team USA in the Olympic and Paralympic Winter Games Milano Cortina 2026 are featured in the uplifting campaign, bringing together the parallel journeys of Honda engineers and Team USA athletes building toward a single question: "Is there anything on earth more powerful than a dream?"
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