BURBANK, Calif., Jan. 29, 2026 /PRNewswire/ -- ThinkNow, a multicultural consumer insights firm, releases findings from a nationally representative survey of 1,500 U.S. adults examining awareness, cultural meaning, and brand implications tied to Bad Bunny's halftime performance.

The study examines how audiences across ethnicity and age interpret Bad Bunny's presence on stage and what that signals for brands navigating culture, relevance, and risk during a period of heightened social tension.

Originally published on the BLOX Digital Content Exchange.