The number one hard seltzer brand is partnering with Caleb Pressley and the team at Almost Friday Media to challenge fans to rethink their drink choice during March basketball's most-watched moments
CHICAGO, March 18, 2026 /PRNewswire/ -- This March, White Claw® is opening a $1 million bar tab for fans during basketball's biggest tournament. The iconic hard seltzer knows sports bars turn into cheer zones, bringing friends together for the unexpected and exciting moments that make the games memorable. It's the best excuse to post up with friends for hours, but there's no excuse for lame drink orders. Settling for the same beer order? That's the real madness.
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