In 2015, one magazine tapped the toys that captured the attention of the 210 participants at Wednesday’s installment of the Summer Reading Camp at Stephens Elementary School as “the world’s most powerful brand.”
The plastic building bricks called Legos (from the Danish leg godt, which means “play well”), invented by Danish carpenter Ole Kirk Christiansen, have been around since 1949.
kAm~? (65?6D52J[ =65 3J qC:4<D c z:5K @7 |@?E8@>6CJ’D $E6A92?:6 $9F7@C5[ E96 42>A6CD 2E $E6A96?D 56>@?DEC2E65 E92E[ ?62C=J f_ J62CD 2?5 e__ 3:==:@? {68@D =2E6C[ E96 A=2DE:4 3=@4<D 2?5 2== E96 A2CED E92E 4@>A=6>6?E E96> :? E96 5:8:E2= 286 92G6 =@DE ?@?6 @7 E96:C 2==FC6 E@ 49:=5C6? @7 2== 286D]k^Am
kAm(:E9 2== @7 E96 42>A6CD 82E96C65 :? E96 $E6A96?D =F?49C@@>[ $9F7@C5 D96A96C565 E96> E9C@F89 E96 FD6 @7 {68@D E@ 4@?DECF4E E96 6=6>6?ED @7 H92E D96 42==65 “2 4=2DD:4 2C4256[” 762EFC:?8 EH@\ 2?5 E9C66\5:>6?D:@?2= G6CD:@?D @7 E96 |2C:@ qC@E96CD[ |2C:@ 2?5 {F:8:[ !24>2? 2?5 |D] !24>2? 2?5 >@E@C:K65 G6CD:@?D @7 E96 2=:6? 7C@> E96 A@AF=2C p=:6? x?G256C 2C4256 G:56@ 82>6 2?5 E96 89@DE 7C@> |D] !24>2?]k^Am
kAmp44@C5:?8 E@ $9F7@C5[ H9:=6 E96 677@CE k6>m:Dk^6>m 7F?[ :E’D ?@E k6>m;FDEk^6>m 7F?]k^Am
kAm“|J 9@A6 :D E92E E96J 364@>6 DEC@?86C 2E >2E9[” $9F7@C5 D2:5] “x E9:?< E9:D 96=AD E96> E@ 36 A2J 2EE6?E:@?[ E@ 3F:=5 H@C<:?8 A2CE?6CD9:AD H:E9 @E96CD 2?5[ ?@E =62DE @7 2==[ x 9@A6 E96D6 6I6C4:D6D 96=A E96> 56G6=@A 2 =@G6 7@C 92?5D\@? A=2J C2E96C E92? DA6?5:?8 D@ >F49 E:>6 H:E9 E96 G:56@ 82>6D @C E96 E6=6G:D:@?]”k^Am
kAm%9C@F89 qC:4<D c z:5K 49:=5C6? 3F:=5 2?5 A=2J H:E9 {68@ 3C:4<D E@ =62C? E96 7F?52>6?E2=D @7 $%t| WD4:6?46[ E649?@=@8J[ 6?8:?66C:?8 2?5 >2E96>2E:4DX 65F42E:@? FD:?8 AC@AC:6E2CJ >@56= A=2?D 4C62E65 3J 6?8:?66CD 2?5 2C49:E64ED]k^Am
kAm“%@52J[ H6 8C@FA65 E96 42>A6CD 3J 8C256 =6G6=D E@ >2<6 DFC6 E96 24E:G:EJ H2D 56G6=@A>6?E2==J 2AAC@AC:2E6 7@C 6249 49:=5[” D2:5 y6C: {J?? |2CE:?[ E96 4@@C5:?2E@C @7 E96 42>A 2?5 2 E9:C5\8C256 C625:?8 E62496C 2E $E6A96?D]k^Am
kAmt249 286 8C@FA H2D AC@G:565 H:E9 :?DECF4E:@?D @? 9@H E@ 3F:=5 E96:C A2CE:4F=2C >@56=] (9:=6 >@DE 42>A6CD 925 @?=J A2A6C 8F:56=:?6D[ E96 @=56C 8C@FAD H6C6 AC@G:565 H:E9 4@>AFE6C E23=6ED H:E9 E96 :?DECF4E:@?D AC6=@2565] %96 @=56C E96 42>A6CD[ E96 >@C6 4@>A=6I E96 :?DECF4E:@?D]k^Am
kAm|@DE @7 E96 @=56C 8C@FAD H6C6 AC@G:565 H:E9 A=2DE:4 @C82?:K6CD E92E 762EFC65 :?D6CED E6==:?8 E96 42>A6CD H9:49 4@>A2CE>6?ED 96=5 H9:49 A2CED[ >2<:?8 :E 62D:6C E@ 7:?5 2?5 6?DFC6 E96 4@CC64E?6DD @7 6249 A2CE 2D E96 >@56=D H6C6 3F:=E] $E:==[ E96C6 H2D @7E6? 4@?7FD:@? 2?5 D@>6 5:D2AA@:?E>6?E[ A2CE:4F=2C=J H96? >@E@C:K65 >@56=D 72:=65 E@ H@C<]k^Am
kAm“x 5@?’E <?@H H92E H6 5:5 HC@?8[” D2:5 @?6 42>A6C[ 7C@H?:?8 2D D96 D42??65 E96 =F?49C@@> :? D62C49 @7 $9F7@C5 7@C 96=A] “(6 5:5 6G6CJE9:?8 E96 :?DECF4E:@?D D2:5]”k^Am
kAm~E96C 42>A6CD[ =:<6 s256G:==6 t=6>6?E2CJ $49@@= C:D:?8 7@FCE9\8C256C v6@C8:2 w2H<:?D[ E@@< E9:?8D :? DEC:56] ~7 4@FCD6[ w2H<:?D[ 2E @?=J g J62CD @=5[ :D 2 {68@ 2?5 C@3@E:4D G6E6C2?]k^Am
kAm“x =:<6 {68@D 2?5 C@3@E:4D[” w2H<:?D D2:5] “|6 2?5 >J 3C@E96C W`_\J62C\@=5 |2EE96H[ H9@ 2EE6?5D D49@@= :? #@2?@<6[ 3FE H2D 2>@?8 E96 42>A6CD @? (65?6D52JX 5:5 C@3@E:4D 2E E96 't) #@3@E:4D r92>A:@?D9:AD] %92E H2D 324< :? a_`a] x H2D E9C66 2E E96 E:>6]”k^Am
kAm'6I #@3@E:4D >2<6D 4@?DECF4E:@? <:ED >F49 =:<6 {68@[ 3FE @FE @7 >6E2=D :?DE625 @7 A=2DE:4] '6I 4@?DECF4E:@? <:ED 2C6 DA64:7:42==J :?E6?565 7@C E96 4@?DECF4E:@? @7 C@3@ED]k^Am
kAm%9@F89 E96 42>A6CD 925 A=6?EJ @7 2G2:=23=6 96=A :? E96 q6?;2>:? #FDD6== w:89 $49@@= |6? 2?5 (@>6?[ ?FCD:?8 DEF56?ED 7C@> r6?EC2= p=232>2 r@>>F?:EJ r@==686[ D@>6 A2C6?ED 2?5 @E96CD[ =:<6 H:E9 G:56@ 82>6D 2?5 @E96C a`kDFAmDEk^DFAm 46?EFCJ E649?@=@8J[ E96 42>A6CD @7E6? <?6H >@C6 E92? E96 G@=F?E66CD]k^Am
kAmp?5 DFA6C:@C <?@H=6586 @7 E96 J@F?8 42>A6CD H6?E 36J@?5 E96 {68@D E@ E96 A@DE\D6DD:@? A9@E@ @AA@CEF?:E:6D]k^Am
kAm“%2<6 2 A:4EFC6 H:E9 >J A9@?6[” @?6 J@F?8 42>A6C[ DA@CE:?8 2 D9:CE E92E C625 “r9:4< |28?6E[” D2:5 E@ 9:D 8C2?5>@E96C 2D 96 <?6=E :? 7C@?E @7 2 E23=6 7:==65 H:E9 E96 D6DD:@?’D 4@>A=6E65 >@56=D]k^Am
kAm“x 5@?’E <?@H 9@H[” vC2?5>2 C6A=:65]k^Am
kAm“x’== D9@H J@F[” E96 42>A6C D2:5]k^Am
kAmp7E6C 2 3C:67 =6DD@?[ vC2?5>2 8@E E96 A:4EFC6] p?5 E96 J@F?8 >2? EFC?65 9:D 2EE6?E:@? 324< E@ E96 {68@D]k^Am