The global heritage tourism market is closing in on $1 trillion in annual value. At $607 billion in 2024 and climbing, it’s one of the fastest-growing segments in travel, and America250 is about to pour fuel on the fire.
The timing could not be more opportune. With the United States marking its 250th anniversary, historic towns and heritage properties across the country are preparing for what may be their most significant tourism moment in generations.Â
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