Cocktail bars are competing on a new battleground this year: texture. A drink that feels different from the first sip to the last, with a foam that holds its shape or a liquid clarified until it pours almost like cream, is no longer a novelty trick from one ambitious bar. It has become the standard way serious bars try to win a regular’s order over a competitor’s.

A hand uses tongs to add pink foam to a cocktail in a glass, with bar tools and another pink drink on a wooden bar counter in the background.
Photo credit: Depositphotos.

Originally published on fooddrinklife.com, part of the BLOX Digital Content Exchange.

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