Every July 10, bartenders across the country raise a glass to a cocktail that spent decades being dismissed as a blender accident. National Piña Colada Day has always had the energy of a novelty holiday, the kind celebrated with paper umbrellas and mix from a can. But the way serious drinkers and bartenders talk about this drink has changed, and the reason has everything to do with what’s happening to rum right now.

A piña colada made with premium rum, garnished with a pineapple slice and cherry, sits on a table next to a whole pineapple and a halved coconut.
Something changed about how bartenders talk about piña coladas, and it’s not the blender. Photo credit: Depositphotos.

Originally published on fooddrinklife.com, part of the BLOX Digital Content Exchange.

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