QINGDAO, China, Dec. 18, 2025 /PRNewswire/ -- Haier Group, a leading global provider of better life and digital transformation solutions, has officially launched the 7th Global Fans Festival (the "Fans Festival"). With a hugely successful kick-off on November 20 in Liverpool, the 2026 Fans Festival under the theme of "Champion Your Haier Life" celebrates the spirit of champions—from the sports arena to everyday life.
Inaugurated in 2019, what began as a social media campaign has evolved into a series of global interactive events that bring fans closer to the brand. Along the journey, the Fans Festival has held the 40th Anniversary Celebration at Haier Headquarters, fan tours during AWE in China, Roland-Garros and Australian Open, ATP Finals in Italy, the Haier Fans Cup Tennis Challenge and more. Through engaging online and offline activities, Haier has fostered deeper emotional connections with users as a more relatable and heartfelt brand.
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