Celebrated for his hustle and grit, Hart joins the brand as it expands its footprint deeper into basketball
AUSTIN, Texas, March 5, 2026 /PRNewswire/ -- Nutrabolt, owner of C4 Energy®, one of the nation's fastest growing energy drink brands, today announced a partnership with New York Knicks star Josh Hart. The collaboration strengthens C4's position in basketball and underscores their commitment to fueling athletes at the intersection of sports and culture.
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