Interactive Page of Fan Zhiyi AI Avatar

Interactive Page of Fan Zhiyi AI Avatar

BEIJING, June 24, 2026 /PRNewswire/ -- During the 2026 FIFA World Cup, Coca-Cola China launched a new sports marketing campaign featuring a real-time interactive AI avatar of Chinese football icon Fan Zhiyi alongside a World Cup-themed AIGC creative film. Developed in collaboration with Baidu Yijing, Baidu's multi-agent AI avatar platform, the campaign delivers immersive, AI-powered fan engagement experiences.

Interactive Page of Fan Zhiyi AI Avatar

Originally published on the BLOX Digital Content Exchange.