New Rankings Reveal Intensifying Competition, Faster Brand Churn and Widening Generational Differences
BOSTON, March 3, 2026 /PRNewswire/ -- Competition among top footwear, apparel and accessories brands has reached unprecedented levels, according to global strategy consultancy L.E.K. Consulting's 2026 US Footwear, Apparel, and Accessories Brand Heat Index. A challenged spending environment and accelerating trend cycles are creating both tighter races at the top and wider gaps between winners and the rest of the pack as consumers become increasingly selective about where they spend their money.
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