New platform "Don't Sweat It. Make A Racket." inspires fans to show up confidently at the most spectacular Grand Slam® in tennis.
HOBOKEN, N.J., Aug. 12, 2026 /PRNewswire/ -- Beauty brand Dove returns to the US Open for a second year as the Official Underarm Sponsor, celebrating the confidence, style and fan culture that has transformed the tournament into one of the summer's most defining cultural moments. As sports, fashion and beauty continue to collide on and off the court, Dove is ensuring fans' boldest fashion choices shine from first serve to final set through its new Don't Sweat It. Make A Racket. platform.
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