Lightweight Poured PU Technology Reclaims its Place in Elite Running and Court Sports
PORTLAND, Ore., March 11, 2026 /PRNewswire/ -- For years, industry-standard poured polyurethane (PU) insoles were prized for comfort and durability—however, its weight and density profile have limited its use in premium performance categories. Since DREAMCELL® VELO's launch, DSC® has changed the industry narrative with its breakthrough lightweight poured PU insole technology, engineered to meet the rigorous demands of performance sports, including running, basketball, and tennis. Today, DSC® released new technical data that supports DREAMCELL® VELO as a clear leader in the performance category for a poured PU insole.
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