Innovative Strength Equipment Brand Joins Echelon's US Ecosystem with Official Launch at HFA 2026
SAN DIEGO, March 16, 2026 /PRNewswire/ -- Echelon Fitness, a global leader in connected fitness technology, today announced a strategic US partnership with Primal, one of the world's fastest growing and most influential strength equipment brands. The collaboration will debut publicly at the HFA Show 2026 in San Diego, California, where the companies will showcase their combined vision for the future of strength training.
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