- FIFA's digital experiences will be scaled using Glob.AI, Globant's AI-native tech services model, to create a seamless, personalized journey for millions of fans, with initial pilots indicating 20% efficiency increase
NEW YORK, Aug. 12, 2026 /PRNewswire/ -- FIFA has selected Globant (NYSE: GLOB) to redesign its global fan engagement, transforming how football is delivered to and experienced by billions worldwide.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$d`hfec^v=@32?E\{@8@];A8n:5l~pageeaeeQ E:E=6lQv=@32?E ?6H =@8@Q 2=ElQv=@32?E ?6H =@8@Q ^mk^Amk^5:Gm
kAmz6J uxup 5:8:E2= A=2E7@C>D H:== ?@H 6?23=6 2 >@C6 Q;@:?65\FAQ 6IA6C:6?46 7@C 72?D H96C6 E96:C AC676C6?46D 2C6 C64@8?:K65 24C@DD A=2E7@C>D 2?5 4@>A6E:E:@?D] !@H6C65 3J px !@5D 3J k2 9C67lQ9EEADi^^8=@3]2:^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mv=@3]pxk^DEC@?8mk^2m[ E96D6 A=2E7@C>D H:== 4@?E:?F@FD=J =62C? 7C@> C62=\E:>6 52E2 2?5 86?6C2E6 ?6H 6IA6C:6?46D 7@C 72?D 2== J62C C@F?5[ 8C@H:?8 uxupVD :?7=F6?46 36J@?5 D:?8=6 E@FC?2>6?ED]k^Am
kAm%9:D 2??@F?46>6?E >2C<D 2? 6I4:E:?8 6G@=FE:@? :? 9@H uxup =6G6C286D E649?@=@8J H:E9:? E9:D A2CE?6CD9:A] uxup :D 6>3C24:?8 2? px\?2E:G6[ 4@?DF>AE:@?\32D65 >@56=] v=@3]px 3C:?8D E@86E96C 9F>2?\DFA6CG:D65 px 286?ED 32D65 @? v=@32?EVD AC@G6? AC@46DD6D[ 7@C865 @G6C ab J62CD @7 6?E6CAC:D6 D@7EH2C6 6IA6C:6?46] p== :?DE:EFE:@?2= <?@H=6586 86?6C2E65 :D D64FC65 H:E9:? 2 AC@AC:6E2CJ E@<6? G2F=E[ 8C2?E:?8 uxup 4@>A=6E6 @H?6CD9:A @7 :ED 52E2 2?5 7FEFC6 px\5C:G6? :??@G2E:@?D] x?:E:2= A:=@ED H:E9 uxup 92G6 2=C625J 56>@?DEC2E65 2 a_T 677:4:6?4J :?4C62D6 :? E9C@F89AFE 86?6C2E:@? H9:=6 >2:?E2:?:?8 @C :>AC@G:?8 BF2=:EJ C2E6D]k^Am
kAm(:E9 E9:D ?6H 25G2?465 E649?@=@8J :>A=6>6?E2E:@?[ uxup :D H@C<:?8 E@ 4C62E6 2 46?EC2=:K65 5:8:E2= 64@DJDE6> E92E =62C?D 2?5 H:== 36 23=6 E@ 252AE :? C62= E:>6 E@ :>AC@G6 4@C6 A:==2CD @7 E96 >2E49 52J 2?5 72? 6IA6C:6?46 :?4=F5:?8ik^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m&?:7:65 u2? x56?E:EJik^DEC@?8mU?3DAj$EC6?8E96?:?8 uxup xs 2D E96 4@??64E:G6 E:DDF6 24C@DD 2== 5:8:E2= E@F49A@:?ED[ 6?23=:?8 E96 @C82?:K2E:@? E@ C64@8?:K6[ C6249 2?5 C6H2C5 72?D H96E96C E96JVC6 H2E49:?8 7C@> 9@>6 @C 2EE6?5:?8 2 >2E49]k^=:mk=:mkDEC@?8muxup H63D:E6ik^DEC@?8mU?3DAjtG@=G:?8 k2 9C67lQ9EEAi^^uxup]4@>Qmuxup]4@>k^2m :?E@ 2 A6CD@?2=:K65 9F3 7@C 72?D[ =625:?8 E@ A6CD@?2==J C6=6G2?E 4@?E6?E]k^=:mk=:mkDEC@?8m%96 uxup %@FC?2>6?E pAAik^DEC@?8mU?3DAjtG@=G:?8 2 D:?8=6[ 4FDE@>:K23=6 A=2E7@C> E92E 3C:?8D E@86E96C D4965F=6D[ C62=\E:>6 4@?E6?E 2?5 =@42= 9@DE 4:EJ :?D:89ED 7@C 72?D @? E96 8C@F?5]k^=:mk^F=m
kAmu@C E96 72?[ E9:D >62?D 2 >@C6 9F>2?\46?EC:4 6IA6C:6?46i 2 D:?8=6 5:8:E2= E9C625 E92E 4@??64ED E96:C :?E6C24E:@? H:E9 uxup A=2E7@C>D 2?5 E96:C 2EE6?52?46 2E uxup E@FC?2>6?ED[ H96C6 E96:C 72?5@> :D C6>6>36C65 2?5 42? 36 C6H2C565] tG6CJ E@F49A@:?E H:== 36 A@H6C65 3J DA64:2=:K65 px 2C49:E64EFC6D[ H9:49 H:== =62C? 7C@> 6249 24E:@? :? @C56C E@ AC@G:56 :?4C62D:?8=J AC64:D6 2?5 677:4:6?E D6CG:46D]k^Am
kAmu@C uxup[ E9:D >@G6 H:== 96=A E@ 6?5 E96 6C2 @7 E96 Q2?@?J>@FD 72?Q 3J 4@??64E:?8 5:DA2C2E6 ;@FC?6JD E9C@F89 2 D:?8=6 2?5 24E:@?23=6 64@DJDE6>] qJ 4@?D@=:52E:?8 7:CDE\A2CEJ 52E2 2?5 DEC6?8E96?:?8 5:8:E2= :56?E:EJ[ uxup H:== 82:? 36EE6C :?D:89ED 23@FE 9@H 8=@32= 72?D @A6C2E6 2?5 9@H E@ 6?92?46 E96:C 7@@E32== 6IA6C:6?46[ 2AA=J:?8 E9:D :?E6==:86?46 E@ 7FEFC6 E@FC?2>6?ED[ 4@?E6?E 2?5 4@>>6C4:2= :?:E:2E:G6D]k^Am
kAmQ~FC 8@2= :D E@ 6?DFC6 6G6CJ 72? 6IA6C:6?46D 7@@E32== :? 2 A6CD@?2= H2J E92E 566A6?D E96:C 6>@E:@?2= 4@??64E:@?[Q D2:5 kDEC@?8m|2EE:2D vC27DECö>[ uxup $64C6E2CJ v6?6C2=k^DEC@?8m] Q(:E9 v=@32?EVD 4@?E:?F65 :??@G2E:@?[ H6 42? 9@=5 @FC E649?@=@8J AC@;64ED E@ 2 9:896C DE2?52C5 2?5 56G6=@A 2 DJDE6> E92E =62C?D 2?5 252AED E@ E96 ?665D @7 @FC 8=@32= 2F5:6?46] qJ <66A:?8 E96 ?665D @7 72?D AC6D6?E 2E 2== E:>6D[ H6 H:== 4C62E6 2 >@C6 DFDE2:?23=6 7FEFC6 7@C @FC 82>6]Qk^Am
kAmQ(6VC6 H@C<:?8 H:E9 uxup E@ D92A6 E649?@=@8J 2C@F?5 E96 72?[Q D2:5 kDEC@?8m|2CE:? |:8@J2[ r@\7@F?56C 2?5 rt~ @7 v=@32?Ek^DEC@?8m] Q(:E9 @FC px !@5D A@H6C65 3J v=@3]px H6 2C6 3F:=5:?8 @? @FC 7:G6 J62CD @7 4@==23@C2E:@? 3J :>A=6>6?E:?8 2 H9@=6 ?6H D6CG:46 56=:G6CJ >@56= E92E >@G6D 2E E96 A246 @7 72?5@>] u@@E32== :D E96 H@C=5VD ?F>36C @?6 DA@CE 3642FD6 :E C6>2:?D F?AC65:4E23=6 2?5 2446DD:3=6 E@ 2==j E96 9F>2?\2DD:DE65 px >@56= :D <6J 7@C E649?@=@8J DJDE6>D E92E D42=6 BF:4<=J 2?5 56=:G6C E96 2=H2JD\@? 6?E6CE2:?>6?E E92E 72?D 6IA64E]Qk^Am
kAmu@C >@C6 :?7@C>2E:@? 23@FE E9:D AC@;64E G:D:Ei k2 9C67lQ9EEADi^^>@C6]8=@32?E]4@>^6?\FD^8=@32?E\@77:4:2=\A2CE?6C\7:72Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>@C6]8=@32?E]4@>^6?\FD^8=@32?E\@77:4:2=\A2CE?6C\7:72k^2mk^Am
kAmkDEC@?8mp3@FEÂ v=@32?Ek^DEC@?8mk^Am
kAmpE k2 9C67lQ9EEADi^^HHH]8=@32?E]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mv=@32?Ek^DEC@?8mk^2m[ H6 96=A @C82?:K2E:@?D E9C:G6 :? 2? px\A@H6C65 7FEFC6] ~FC px\?2E:G6 D6CG:46D 96=A @C82?:K2E:@?D C6:?G6?E E96>D6=G6D 2?5 5C:G6 >62DFC23=6 3FD:?6DD C6DF=ED] qJ 4@>3:?:?8 E649?@=@8J 2?5 4C62E:G:EJ[ v=@32?E 56=:G6CD :?5FDECJ\7@4FD65 D@=FE:@?D E92E EC2?D7@C> 4@C6 @A6C2E:@?D 2?5 56D:8? 6IA6C:6?46D 4FDE@>6CD =@G6] %9C@F89 :ED D:8?2EFC6 px !@5D \ 286?E:4 D6CG:46 F?:ED DFA6CG:D65 3J 6IA6CED \ E96 4@>A2?J 6?8:?66CD D64FC6[ 8@G6C?65 px DJDE6>D E:65 5:C64E=J E@ 4@C6 3FD:?6DD >6EC:4D[ C6DF=E:?8 :? FA E@ g_ A6C46?E 72DE6C =6824J >@56C?:K2E:@? 2?5 aI :>AC@G6>6?ED :? E:>6 E@ >2C<6E]k^Am
kAm(:E9 >@C6 E92? ag[d__ 6>A=@J66D 24C@DD bdZ 4@F?EC:6D[ v=@32?E @A6C2E6D 2 ?6EH@C< @7 :?5FDECJ\7@4FD65 px $EF5:@D 2?5 A2CE?6CD H:E9 8=@32= 3C2?5D :?4=F5:?8 uxup[ v@@8=6[ #:@E v2>6D[ E96 {p r=:AA6CD 2?5 $2?E2?56C] #64@8?:K65 3J xsr |2C<6E$42A6 2D 2 (@C=5H:56 {6256C :? tIA6C:6?46 s6D:8? $6CG:46D Wa_adX 2?5 2 {6256C :? px $6CG:46D Wa_abX[Â v=@32?EVD H@C< :D 762EFC65 2D 3FD:?6DD 42D6 DEF5:6D 2E w2CG2C5[ |x% 2?5 $E2?7@C5] %96 4@>A2?J 4@==23@C2E6D H:E9 =625:?8 E649?@=@8J A=2E7@C>D :?4=F5:?8 p?E9C@A:4[ }'xsxp[ p($ 2?5 &?:EJ]k^Am
kAmr@?E24Ei k2 9C67lQ>2:=E@iACo8=@32?E]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmACo8=@32?E]4@>k^2m k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lt}acfegU2>AjD5la_ae\_g\`aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^7:72\D6=64ED\8=@32?E\E@\4C62E6\2\4@?E:?F@FD\72?\6IA6C:6?46\64@DJDE6>\7@C\7@@E32==\72?D\FD:?8\2:\A@5D\A@H6C65\3J\8=@32:\b_agche`_]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^7:72\D6=64ED\8=@32?E\E@\4C62E6\2\4@?E:?F@FD\72?\6IA6C:6?46\64@DJDE6>\7@C\7@@E32==\72?D\FD:?8\2:\A@5D\A@H6C65\3J\8=@32:\b_agche`_]9E>=k^2mk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lt}acfegU2>Aj%C2?D>:DD:@?0x5la_ae_g`a_f__!#0}t($0t&#~0}s00t}acfegU2>Ajs2E6x5la_ae_g`aQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
