Pre-launch campaign timed to the 2026 FIFA World Cup aims to build early interest in a new fan engagement platform designed to help teams and supporters unlock rewards, financial opportunities, and recurring fan participation
PHOENIX, June 25, 2026 /PRNewswire/ -- In seeking to turn fan passion into recurring revenue for sports teams, clubs, and their fans globally, Smart Good Things USA LLC, the U.S. distributor arm of Paris, France-headquartered BleuBlanc Pay, announced today the upcoming launch of its Winble fan engagement and monetization platform in North and South America.
kAm%96 4@>A2?JVD :??@G2E:G6 E649?@=@8J[ 2?49@C65 3J E96 A2E6?E\A6?5:?8 tt| WtI4=FD:G6 t>@E:@?2= |62DFC6CX qC246=6E[ :D 42A23=6 @7 >62DFC:?8 2?5 2?2=JK:?8 E96 6>@E:@?D 6IA6C:6?465 3J 72?D E9C@F89@FE DA@CE:?8 6G6?ED] qJ 42AEFC:?8 <6J 6>@E:@?2= >@>6?ED 2?5 6?8286>6?E A62<D—H96E96C DFAA@CE6CD 2C6 2EE6?5:?8 :? A6CD@? @C 7@==@H:?8 C6>@E6=J—E96 E649?@=@8J AC@G:56D F?AC64656?E65 :?D:89ED :?E@ E96 72? 6IA6C:6?46]k^Am
kAm&?=:<6 EC25:E:@?2= 72? =@J2=EJ 2AAD @C >6C492?5:D6 AC@8C2>D[ E9:D :D 2 F?:BF6 72? 6?E6CAC:D6 E92E 42? EC2?D7@C> 72?DV 6>@E:@?D :?E@ 2 E2?8:3=6 7:?2?4:2= C6H2C5]k^Am
kAmp AC6\=2F?49 42>A2:8? Wk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcf`hbbd\`U2>Aj9lbhbefahdfgU2>AjFl9EEADTbpTauTauFD2]H:?3=6]4@>Tau6?U2>Aj2l9EEADTbpTauTauFD2]H:?3=6]4@>Tau6?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^FD2]H:?3=6]4@>^6?k^2mXÂ :D A=2??65 E@ 4@:?4:56 H:E9 E96 8=@32= 2EE6?E:@? DFCC@F?5:?8 E96 a_ae uxup (@C=5 rFA]k^Am
kAmpE E96 4@C6 @7 E96 A=2??65 C@==@FE :D E96 4@>A2?JVD tt| qC246=6E[ 2 H62C23=6 E92E EFC?D 72? :56?E:EJ :?E@ 2? @?8@:?8 64@?@>:4 G2=F6 7@C 3@E9 DA@CED @C82?:K2E:@?D 2?5 72?D 2?5 :D :?E6?565 E@ 6IE6?5 E96 C6=2E:@?D9:A 36J@?5 E96 DE25:F>] %96 3C246=6E A=2E7@C> :D 6IA64E65 E@ DFAA@CE 4FDE@>:K23=6 E62> 4@=@CD[ C6H2C5D :?E68C2E:@?[ 42D9324< @AA@CEF?:E:6D[ >6>36CD9:A A2CE:4:A2E:@?[ 2?5 4@??64E65 6IA6C:6?46D E:65 E@ DA@CE:?8 6G6?ED 2?5 72? 4@>>F?:E:6D]k^Am
kAm(96C6 EC25:E:@?2= DA@CED E62>D 2?5 4=F3D 92G6 =@?8 56A6?565 @? 7@FC 6DE23=:D965 C6G6?F6 DEC62>D—>65:2 C:89ED[ E:4<6E:?8[ DA@?D@CD9:A[ 2?5 >6C492?5:D:?8—E96 (:?3=6 A=2E7@C> :?EC@5F46D 2? :??@G2E:G6 4@?46AE E92E E96 4@>A2?J 56D4C:36D 2D 2 Q7:7E9 C6G6?F6 DEC62>]Q %9:D :D 2 4@?E:?F2=[ DF3D4C:AE:@?\5C:G6? >6>36CD9:A 492??6= E92E 2==@HD E62>D[ =628F6D[ 4@==686D[ 2?5 4@>>F?:EJ @C82?:K2E:@?D E@ 4@?G6CE E96:C 8=@32= 72? 32D6D :?E@ =@?8\E6C> 64@?@>:4 C6=2E:@?D9:AD]k^Am
kAmQ%96 k2 9C67lQ9EEAi^^(:?3=6]4@>Qm(:?3=6]4@>k^2m A=2E7@C> H2D 3F:=E 2C@F?5 2 D:>A=6 3FE A@H6C7F= :562U>52D9jE92E E96 A2DD:@? 72?D 2=C625J 92G6 7@C E96:C E62>D D9@F=5 AC@5F46 G2=F6 7@C E96>[ ?@E @?=J 7@C E96 =628F6D 2?5 >65:2 4@>A2?:6D E96J A2J E@ 7@==@H[Q D2:5 }@FE: %FC<>2?:[ rt~[ q=6F q=2?4 !2J] Q%96 tt| qC246=6E :D 2 A2J>6?E 56G:46[ 2 4@>>F?:EJ :56?E:7:6C[ 2?5 2 C6H2C5D 6?8:?6 32D65 :? 6>@E:@?[ 2== :? 2 AC6>:F> H62C23=6 E92E =:89ED FA :? J@FC E62>VD 4@=@CD 5FC:?8 E96 >@>6?ED E92E >2EE6C >@DE] (6 36=:6G6 :E C6AC6D6?ED 2 >62?:?87F= DE6A 7@CH2C5 :? 9@H DA@CED @C82?:K2E:@?D 4@??64E H:E9[ 2?5 4C62E6 G2=F6 7@C[ E96 >:==:@?D @7 72?D E96J 92G6 9:DE@C:42==J 366? F?23=6 E@ C6249]Qk^Am
kAm%96 (:?3=6 A=2E7@C>VD 7:CDE >2;@C DA@CED 56A=@J>6?E H2D H:E9Â yFG6?EFD ur[ @?6 @7 E96 >@DE\7@==@H65 4=F3D :? E96 H@C=5[ H9:49 =2F?4965 :ED 4@\3C2?565 y (:?3=6 AC@8C2> :? xE2=J 2?5 uC2?46 :? =2E6 a_ad] %96 4@>A2?J 92D 4@?7:C>65 E92E 5:D4FDD:@?D 2C6 4FCC6?E=J F?56CH2J H:E9 E9C66 E@ 7@FC 255:E:@?2= >2;@C tFC@A62? 4=F3D 24C@DD t?8=2?5[ uC2?46[ 2?5 xE2=J[ 2?5 E96 &]$] =2F?49 :D :?E6?565 E@ 6IE6?5 E92E >@>6?EF>]k^Am
kAmQ%9:D :D 72? A2DD:@? 2D 4@>>6C46[ 2 H9@=6 ?6H 567:?:E:@? @7 H92E :E >62?D E@ DFAA@CE 2 E62>[Q %FC<>2?: 25565] Q%92E :D E96 >@56= H6 92G6 AC@G6? :?E6C?2E:@?2==J[ 2?5 H6 2C6 ?@H 3C:?8:?8 E@ E96 p>6C:42D]Qk^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE k2 9C67lQ9EEAi^^(:?3=6]4@>Qm(:?3=6]4@>k^2mk^DA2?mk^DEC@?8mk^Am
More from this section
kAm$>2CE v@@5 %9:?8D &$p {{r :D E96 &$ 6I4=FD:G6 5:DEC:3FE@C @7 k2 9C67lQ9EEAi^^(:?3=6]4@>Qm(:?3=6]4@>k^2mk^Am
kAmkDEC@?8m|65:2 r@?E24Ek^DEC@?8mk^Am
kAmv6@C86 !2AA2Dk^Am
kAmr@?D6CG24@ ^ %96 x8?:E6 p86?4Jk^Am
kAmdea\gdf\deg_k^Am
kAmk2 9C67lQ>2:=E@ic`fdfho6>2:=cAC]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmc`fdfho6>2:=cAC]4@>k^2m k^Am
kAmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcf`hbbd\`U2>Aj9lagg_ddgaeaU2>AjFl9EEADTbpTauTau4@?D6CG24@]4@>TauU2>Aj2l9EEADTbpTauTau4@?D6CG24@]4@>TauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^4@?D6CG24@]4@>^k^2mk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l!wh`gfhU2>AjD5la_ae\_e\adQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7C@>\72?\A2DD:@?\E@\7:?2?4:2=\C6H2C5\D>2CE\8@@5\E9:?8D\FD2\==4\2??@F?46D\FA4@>:?8\=2F?49\@7\:ED\H:?3=6\72?\>@?6E:K2E:@?\A=2E7@C>\7@C\DA@CED\E62>D\2?5\72?D\24C@DD\?@CE9\2?5\D@FE9\2>6C:42\b_ag`__c`]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7C@>\72?\A2DD:@?\E@\7:?2?4:2=\C6H2C5\D>2CE\8@@5\E9:?8D\FD2\==4\2??@F?46D\FA4@>:?8\=2F?49\@7\:ED\H:?3=6\72?\>@?6E:K2E:@?\A=2E7@C>\7@C\DA@CED\E62>D\2?5\72?D\24C@DD\?@CE9\2?5\D@FE9\2>6C:42\b_ag`__c`]9E>=k^2mk^Am
kAm$~&#rt $>2CE v@@5 %9:?8D &$pk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l!wh`gfhU2>Aj%C2?D>:DD:@?0x5la_ae_ead_gce!#0}t($0&$!#00000!wh`gfhU2>Ajs2E6x5la_ae_eadQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am



