New "Love, Your Mind" Playbook initiative harnesses the unifying power of sports to offer mental health tools and inspiration
- The Ad Council is convening a powerful coalition of professional athletes as well as major sports leagues, media companies and top brands to inspire millions to prioritize their mental health through the cultural influence of sports. The effort includes a new PSA series and resource hub, developed in collaboration with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation.
- The "Love, Your Mind" Playbook at LoveYourMindPlaybook.org offers new practical tools, athlete stories and resources to inspire open conversations and everyday actions that support mental health.
- The initiative introduces the "Love, Your Mind" celebration: by performing this gesture, athletes remind us all that taking care of our mental health is just as important as taking care of our physical health.
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