New Govee research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere
- 53% of U.S. soccer tournament viewers prefer watching matches at home — equivalent to an estimated 77 million fans nationwide
- 67% of U.S. soccer tournament viewers would rather upgrade their home entertainment setup than spend the same money on a single live ticket
- 90% of 18–34-year-olds are considering, planning or have already purchased smart lighting for this summer's global soccer tournament
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