- Hyundai Motor, together with Nordeus, launches the 'Hyundai NEXT Cup Tour,' an immersive in-game event on the popular mobile football management game 'Top Eleven: Be a Football Manager'
- The campaign builds on Hyundai Motor's 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)
- The event integrates Hyundai Motor's strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skills
- This collaboration marks Hyundai Motor's expansion into the tactical football management genre, moving beyond traditional racing game partnerships
SEOUL, South Korea, April 22, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the launch of the 'Hyundai NEXT Cup Tour,' a new in-game event in 'Top Eleven: Be a Football Manager', one of the world's most popular mobile football management games.
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