The acquisition will bolster Lippincott's ability to move clients from strategy to activation faster, combining its strategic depth and global scale with Athletics digital and creative technology capabilities.
NEW YORK, Oct. 6, 2026 /PRNewswire/ -- Lippincott, a global brand, experience, and marketing consultancy, today announced that it has entered into an agreement to acquire Athletics, a New York-based brand and innovation studio known for its multidisciplinary approach to design, digital experiences and creative technology, including proprietary AI software, Sesame, used to build custom brand activation tools.
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