Lucid Goes Courtside: New Collaboration with Basketball Superstars Brings Performance & Ambition Together Like Never Before

kAmQy2=6? 2?5 y@D9 2C6 EH@ @7 E96 }qpVD 3C:89E6DE DE2CD[ 3C:?8:?8 E96 D2>6 4@>>:E>6?E E@ 6I46==6?46[ A6C7@C>2?46 2?5 AC64:D:@? E92E 5C:G6D @FC >:DD:@? 2E {F4:5[Q D2:5 p<6C9@ QpzQ ~89@89@>69[ $6?:@C ':46 !C6D:56?E @7 |2C<6E:?8 2E {F4:5] Q%9:D 5J?2>:4 5F@ :D 4@?DE2?E=J 252AE:?8 E96:C 82>6 2?5 567J:?8 6IA64E2E:@?D 3@E9 @? 2?5 @77 E96 4@FCE] %96:C 5C:G6 :?DA:C6D {F4:5 2?5 H6 4@F=5 ?@E 36 >@C6 6I4:E65 E@ 36 CF??:?8 E96 4@FCE H:E9 EH@ @7 E96 =628F6VD 36DE]Qk^Am

kAm%@86E96C[ w2CE[ qCF?D@?[ 2?5 {F4:5 :==FDEC2E6 9@H AC64:D6 A6C7@C>2?46[ 4F=EFC2= :?7=F6?46[ 2?5 2E9=6E:4 6I46==6?46 4@>6 E@86E96C — @? E96 4@FCE[ @? E96 C@25[ 2?5 :? E96 >@>6?ED E92E >@G6 :?5:G:5F2=D] qJ 2=:8?:?8 H:E9 E96D6 2E9=6E6D[ {F4:5 :D E2AA:?8 :?E@ 2 A:G@E2= 4F=EFC2= >@>6?E H96C6 :??@G2E:@? :?E6CD64ED H:E9 DA@CE[ 72D9:@?[ >FD:4[ 2?5 7:=>] %96 A2CE?6CD9:A F?56CD4@C6D E96 3C2?5VD >:DD:@? E@ 4@>AC@>:D6 ?@E9:?8 2?5 3F:=5D @? E96 4@>A2?JVD Qk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdbebdc\`U2>Aj9l`fcgchhc`eU2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>TauH2E49TbuGTbstE)gD<vAF_*U2>Aj2lsC:G6?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmsC:G6?k^2mQ 42>A2:8?[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdbebdc\`U2>Aj9l`ecfgdf`abU2>AjFl9EEADTbpTauTau>65:2]=F4:5>@E@CD]4@>Tau6?Tau?6HD:E6>Tau`_cbU2>Aj2l=2F?4965Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm=2F?4965k^2m :? pF8FDE H:E9 2H2C5\H:??:?8 24E@C 2?5 4F=EFC6 :4@?[ %:>@E9é6 r92=2>6E]k^Am

kAmQ%@ 36 @?6 @7 E96 36DE[ J@F 92G6 E@ 36 H:==:?8 E@ 5@ H92E6G6C :E E2<6D[Q D2:5 qCF?D@?] QxEVD 2 4@>>:E>6?E E@ :>AC@G:?8 6G6CJ 52J[ 2?5 ?6G6C 2446AE:?8 E92E J@F 42?VE C6249 E92E ?6IE =6G6=] x D66 E92E D2>6 A2DD:@? 7@C 6I46==6?46 :? {F4:5]Qk^Am

kAmQ%@ >6[ DF446DD :D 567:?65 3J 6G6CJE9:?8 J@F 5@ 367@C6 6G6C DE6AA:?8 @? E96 4@FCE[Q D2:5 w2CE QxEVD 23@FE H@C< 6E9:4[ 4C62E:G:EJ[ 56E6C>:?2E:@? 2?5 AFD9:?8 E@ ?6H =:>:ED]  xVG6 D66? 2== @7 E92E 2?5 >@C6 2E {F4:5[ E96J AFD9 3@F?52C:6D E@ 4C62E6 E96 36DE 42CD :? E96 H@C=5Qk^Am

kAmpF5:6?46D 42? 36 @? E96 =@@<@FE 7@C 6I4:E:?8 4@?E6?E 3J 7@==@H:?8 {F4:5 @? k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdbebdc\`U2>Aj9lf_`__dc`gU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau=F4:5>@E@CDTauU2>Aj2lx?DE28C2>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmx?DE28C2>k^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdbebdc\`U2>Aj9lbdab`dcgbeU2>AjFl9EEADTbpTauTauI]4@>Tau{F4:5|@E@CDTbuC670DC4TbsEHDC4Taddt8@@8=6TadfrEH42>ATaddtD6CATadfrEH8CTaddt2FE9@CU2>Aj2l)Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm)k^2m[ 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdbebdc\`U2>Aj9lafhc_fgae`U2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>Tau4Tau{F4:5|@E@CDU2>Aj2l*@F%F36Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm*@F%F36k^2m]k^Am

kAmkDEC@?8mp3@FE {F4:5 vC@FAk^DEC@?8mk^Am

kAm{F4:5 W}p$sp"i {rxsX :D 2 $:=:4@? '2==6J\32D65 E649?@=@8J 4@>A2?J 7@4FD65 @? 4C62E:?8 E96 >@DE 25G2?465 t'D :? E96 H@C=5] %96 2H2C5\H:??:?8 {F4:5 p:C 2?5 ?6H {F4:5 vC2G:EJ 56=:G6C 36DE\:?\4=2DD A6C7@C>2?46[ D@A9:DE:42E65 56D:8?[ 6IA2?D:G6 :?E6C:@C DA246 2?5 F?C:G2=65 6?6C8J 677:4:6?4J] {F4:5 2DD6>3=6D 3@E9 G69:4=6D :? :ED DE2E6\@7\E96\2CE[ G6CE:42==J :?E68C2E65 724E@CJ :? pC:K@?2] %9C@F89 :ED :?5FDECJ\=625:?8 E649?@=@8J 2?5 :??@G2E:@?D[ {F4:5 :D 25G2?4:?8 E96 DE2E6\@7\E96\2CE @7 t' E649?@=@8J 7@C E96 36?67:E @7 2==] k^Am

kAmkDEC@?8mx?G6DE@C #6=2E:@?D r@?E24Ek^DEC@?8mk^Am

kAmk2 9C67lQ>2:=E@i:?G6DE@Co=F4:5>@E@CD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm:?G6DE@Co=F4:5>@E@CD]4@>k^2m k^Am

kAmkDEC@?8m|65:2 r@?E24Ek^DEC@?8mk^Am

kAmk2 9C67lQ>2:=E@i>65:2o=F4:5>@E@CD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm>65:2o=F4:5>@E@CD]4@>k^2m k^Am

kAmkDEC@?8m%C256>2C<Dk^DEC@?8mk^Am

kAm%9:D 4@>>F?:42E:@? 4@?E2:?D EC256>2C<D[ D6CG:46 >2C<D[ EC256 ?2>6D 2?5 4@AJC:89ED @7 {F4:5 vC@FA[ x?4] 2?5 :ED DF3D:5:2C:6D 2?5 @E96C 4@>A2?:6D[ H9:49 2C6 E96 AC@A6CEJ @7 E96:C C6DA64E:G6 @H?6CD]k^Am

kAmkDEC@?8mu@CH2C5\{@@<:?8 $E2E6>6?EDk^DEC@?8mk^Am

kAm%9:D 4@>>F?:42E:@? :?4=F56D Q7@CH2C5\=@@<:?8 DE2E6>6?EDQ H:E9:? E96 >62?:?8 @7 E96 QD276 92C3@CQ AC@G:D:@?D @7 E96 &?:E65 $E2E6D !C:G2E6 $64FC:E:6D {:E:82E:@? #67@C> p4E @7 `hhd] u@CH2C5\=@@<:?8 DE2E6>6?ED >2J 36 :56?E:7:65 3J E96 FD6 @7 H@C5D DF49 2D Q6DE:>2E6[Q QA=2?[Q QAC@;64E[Q Q7@C642DE[Q Q:?E6?5[Q QH:==[Q QD92==[Q Q6IA64E[Q Q2?E:4:A2E6[Q Q36=:6G6[Q QD66<[Q QE2C86E[Q Q4@?E:?F6[Q Q4@F=5[Q Q>2J[Q Q>:89E[Q QA@DD:3=6[Q QA@E6?E:2=[Q QAC65:4EQ @C @E96C D:>:=2C 6IAC6DD:@?D E92E AC65:4E @C :?5:42E6 7FEFC6 6G6?ED @C EC6?5D @C E92E 2C6 ?@E DE2E6>6?ED @7 9:DE@C:42= >2EE6CD] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED :?4=F56[ 3FE 2C6 ?@E =:>:E65 E@[ DE2E6>6?ED C682C5:?8 A=2?D 2?5 6IA64E2E:@?D H:E9 C6DA64E E@ {F4:5VD 4@==23@C2E:@? H:E9 |6DDCD] qCF?D@? 2?5 w2CE[ 563FE 42>A2:8?[ 2?E:4:A2E65 36?67:ED 2D H6== 2D 7FEFC6 4@==23@C2E:@?D] %96D6 DE2E6>6?ED 2C6 32D65 @? G2C:@FD 2DDF>AE:@?D[ H96E96C @C ?@E :56?E:7:65 :? E9:D 4@>>F?:42E:@?[ 2?5 @? E96 4FCC6?E 6IA64E2E:@?D @7 {F4:5VD >2?286>6?E] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED 2C6 ?@E :?E6?565 E@ D6CG6 2D 2?5 >FDE ?@E 36 C6=:65 @? 3J 2?J :?G6DE@C 2D 2 8F2C2?E66[ 2? 2DDFC2?46[ @C 2 567:?:E:G6 DE2E6>6?E @7 724E @C AC@323:=:EJ] p4EF2= 6G6?ED 2?5 4:C4F>DE2?46D 2C6 5:77:4F=E @C :>A@DD:3=6 E@ AC65:4E 2?5 >2J 5:776C 7C@> E96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED] |2?J 24EF2= 6G6?ED 2?5 4:C4F>DE2?46D 2C6 36J@?5 E96 4@?EC@= @7 {F4:5] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED 2C6 DF3;64E E@ 2 ?F>36C @7 C:D<D 2?5 F?46CE2:?E:6D[ :?4=F5:?8 E9@D6 724E@CD 5:D4FDD65 F?56C E96 9625:?8D Qr2FE:@?2CJ }@E6 #682C5:?8 u@CH2C5\=@@<:?8 $E2E6>6?EDQ 2?5 Q#:D< u24E@CDQ :? {F4:5VD p??F2= #6A@CE @? u@C> `_\z 7@C E96 J62C 6?565 s646>36C b`[ a_ac[ DF3D6BF6?E "F2CE6C=J #6A@CED @? u@C> `_\"[ rFCC6?E #6A@CED @? u@C> g\z[ 2D H6== 2D :? @E96C 5@4F>6?ED {F4:5 92D 7:=65 @C H:== 7:=6 H:E9 E96 $64FC:E:6D 2?5 tI492?86 r@>>:DD:@?] x7 2?J @7 E96D6 C:D<D >2E6C:2=:K6 @C {F4:5VD 2DDF>AE:@?D AC@G6 :?4@CC64E[ 24EF2= C6DF=ED 4@F=5 5:776C >2E6C:2==J 7C@> E96 C6DF=ED :>A=:65 3J E96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED] %96C6 >2J 36 255:E:@?2= C:D<D E92E {F4:5 4FCC6?E=J 5@6D ?@E <?@H @C E92E {F4:5 4FCC6?E=J 36=:6G6D 2C6 :>>2E6C:2= E92E 4@F=5 2=D@ 42FD6 24EF2= C6DF=ED E@ 5:776C 7C@> E9@D6 4@?E2:?65 :? E96 7@CH2C5\=@@<:?8 DE2E6>6?ED] x? 255:E:@?[ 7@CH2C5\=@@<:?8 DE2E6>6?ED C67=64E {F4:5VD 6IA64E2E:@?D[ A=2?D @C 7@C642DED @7 7FEFC6 6G6?ED 2?5 G:6HD 2D @7 E96 52E6 @7 E9:D 4@>>F?:42E:@?] {F4:5 2?E:4:A2E6D E92E DF3D6BF6?E 6G6?ED 2?5 56G6=@A>6?ED H:== 42FD6 {F4:5VD 2DD6DD>6?ED E@ 492?86] w@H6G6C[ H9:=6 {F4:5 >2J 6=64E E@ FA52E6 E96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED 2E D@>6 A@:?E :? E96 7FEFC6[ {F4:5 DA64:7:42==J 5:D4=2:>D 2?J @3=:82E:@? E@ 5@ D@] %96D6 7@CH2C5\=@@<:?8 DE2E6>6?ED D9@F=5 ?@E 36 C6=:65 FA@? 2D C6AC6D6?E:?8 {F4:5VD 2DD6DD>6?ED 2D @7 2?J 52E6 DF3D6BF6?E E@ E96 52E6 @7 E9:D 4@>>F?:42E:@?] p44@C5:?8=J[ F?5F6 C6=:2?46 D9@F=5 ?@E 36 A=2465 FA@? E96 7@CH2C5\=@@<:?8 DE2E6>6?ED]k^Am

k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ag___`d^{F4:50vC@FA0{|ad0yy0{2F?490r@>>D0y@D90w6C@0`0`eIh]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^AmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ag___`e^{F4:50vC@FA0{|ad0yy0{2F?490r@>>D0y2=6?0w6C@0d0`eIh]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^AmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ag___`f^{F4:50vC@FA0{|ad0yy0{2F?490r@>>D0y@D90y2=6?0w6C@0b0`eIh]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^AmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^`_g_afb^{F4:5|@E@CD0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm

kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l$u_`fa`U2>AjD5la_ad\`_\a_Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^=F4:5\8@6D\4@FCED:56\?6H\4@==23@C2E:@?\H:E9\32D<6E32==\DFA6CDE2CD\3C:?8D\A6C7@C>2?46\\2>3:E:@?\E@86E96C\=:<6\?6G6C\367@C6\b_adggech]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^=F4:5\8@6D\4@FCED:56\?6H\4@==23@C2E:@?\H:E9\32D<6E32==\DFA6CDE2CD\3C:?8D\A6C7@C>2?46\\2>3:E:@?\E@86E96C\=:<6\?6G6C\367@C6\b_adggech]9E>=k^2mk^Am

kAm$~&#rt {F4:5 vC@FAk^Am

kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$u_`fa`U2>Aj%C2?D>:DD:@?0x5la_ad`_a__g__!#0}t($0&$!#00000$u_`fa`U2>Ajs2E6x5la_ad`_a_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am