Major League Table Tennis Drives Record Audience Growth as 2025–26 Season Elevates the Sport Nationwide

Major League Table Tennis Drives Record Audience Growth as 2025–26 Season Elevates the Sport Nationwide

 By Major League Table Tennis

PRINCETON, N.J., Jan. 13, 2026 /PRNewswire/ -- Major League Table Tennis (MLTT) is delivering unprecedented momentum during the 2025–26 season, signaling a breakthrough moment for professional table tennis in the United States. Key highlights from the season to date include:

  • First sell-out events in league history, including a three-day run in Portland, Ore. (Jan. 9-11)
  • Growing cultural relevance, including MLTT player Nikhil Kumar acting and MLTT Commentator advising on Marty Supreme, the feature film starring Golden Globe best actor Timothée Chalamet
  • Lily Zhang became the first woman to reach No. 1 in MLTT rankings, a rare milestone in mixed-gender professional sports featured by CNN this week, and partnered with NBA All-Star Anthony Edwards on Amazon Prime
  • From September through December, MLTT's audience and footprint surged, with social impressions surpassing 46M – a 2,600%+ year-over-year increase – highlighted by 21.5M+ video views over the same span, up 480%+ YoY. Net social audience growth climbed 10,000%+
  • Rapid audience expansion across recently launched Table Tennis TV (TTTV) and social platforms
  • SPINDEX 2.0, MLTT's expanded global rating system, now recognizes verified one-on-one matches
  • A league roster featuring dozens of Olympians, with heightened global attention
  • New sponsorships added for the 2025–26 season – including First Advantage, LifeSign, and Princeton BioMeditech (PBM)
  • Wagering set to launch in the coming months, further expanding fan engagement opportunities

Originally published on the BLOX Digital Content Exchange.