The Social-First Edutainment Campaign Champions Total Body Skin Health, Emphasizing CeraVe's Solutions to Common Skin IssuesÂ
NEW YORK, Feb. 10, 2026 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US1, today announced the launch of its latest global campaign, "Moisturize Like a Derm," featuring NBA superstar Kevin Durant (KD). Recognizing that body skin is often neglected despite being up to two times drier than facial skin, CeraVe is partnering with the basketball icon to highlight the importance of total-body hydration through its fan favorite CeraVe Moisturizing Cream. With 87% of dermatologists agreeing that moisturizing the body is as critical as facial care2, CeraVe is utilizing Durant's authentic experience with dry skin to demonstrate how the brand's dermatologist-developed formulas provide superior solutions for all skin types.
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