ANAHEIM, Calif., March 19, 2026 /PRNewswire/ -- Northgate González Market officially launched Familia Fútbol, a sweeping World Cup 2026 campaign celebrating the culture, food and passion for soccer that unite Latino families across generations. The March 18 launch event at the historic Yost Theater in Santa Ana marked the ceremonial kickoff of a community-wide celebration that will continue through the FIFA World Cup Final in June 2026.
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