Award-winning East Tennessee agency expands to serve adventure travel companies, unique destinations, resorts and outdoor-lifestyle businessesÂ
KNOXVILLE, Tenn., Sept. 12, 2025 /PRNewswire/ --Â Ripley PR, an award-winning global public relations agency, today announced the launch of Adventure PR, a new division created to elevate adventure travel, RV manufacturers, camping and outdoor brands, remarkable destinations and select resorts through strategic PR campaigns. By highlighting unique and memorable experiences that go far beyond the typical vacation, Adventure PR will help clients stand out in the competitive travel and tourism industries.
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