Growth Equity Firm Acquires Minority Stake in simplyFUEL
LEAWOOD, Kan., Jan. 22, 2026 /PRNewswire/ --Â simplyFUEL, the fast-growing protein snack brand known for its craveable, clean-ingredient protein balls, today announced a strategic partnership with Humble Growth, a consumer-focused growth equity firm that partners with founder-led brands to help them scale with purpose.
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