Partnership brings TCL's award-winning television technology to U.S. Bank Stadium through in-stadium branding, digital activations, and premium hospitality experiences
IRVINE, Calif., Sept. 24, 2026 /PRNewswire/ -- TCL, a leading consumer electronics brand, today announced a new multi-year partnership with the Minnesota Vikings of the NFL, becoming the official "Preferred TV of the Minnesota Vikings." The agreement establishes TCL as an endorsed technology partner of the organization, combining brand rights, digital media integration, in-stadium visibility, and premium hospitality benefits.
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