- 60-second campaign video celebrates the next-generation of soccer stars
- Campaign comes alive through custom content across TV, digital, social and live fan experiences at FIFA Fan Festival™
FOUNTAIN VALLEY, Calif., June 1, 2026 /PRNewswire/ -- Hyundai, the official mobility partner of the FIFA World Cup 2026™, launches its Next Starts Now U.S. marketing campaign with a 60-second campaign video featuring five next-gen global players who are already changing the game, Son Heung-min, Hyundai Motor's global brand ambassador and South Korean football icon and a special cameo from an unexpected rising star, Boston Dynamics Atlas® robot. It will debut on June 1, and two 30-second ads and a 15-second ad based on the global campaign film will also run across premium broadcast moments in FIFA programming, meeting fans where the game lives.
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