QINGDAO, China, 18 de diciembre de 2025 /PRNewswire/ -- Haier Group, proveedor líder mundial de soluciones para una vida mejor y transformación digital, ha lanzado oficialmente su 7º Global Fans Festival (el "Fans Festival"). Con un exitoso lanzamiento el 20 de noviembre en Liverpool, el Fans Festival 2026, bajo el lema "Campeón de tu Vida Haier", celebra el espíritu de los campeones, desde el ámbito deportivo hasta la vida cotidiana.
Inaugurado en 2019, lo que comenzó como una campaña en redes sociales se ha convertido en una serie de eventos interactivos globales que acercan a los fans a la marca. A lo largo de su trayectoria, el Fans Festival ha celebrado el 40º aniversario en la sede de Haier, ha realizado giras para fans durante la AWE en China, Roland-Garros y el Abierto de Australia, las Finales ATP en Italia, la Haier Fans Cup Tennis Challenge y mucho más. Mediante atractivas actividades online y offline, Haier ha fomentado conexiones emocionales más profundas con los usuarios, convirtiéndose en una marca más cercana y conmovedora.
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