The latest installment of the retailer's experiential platform brings Vans' 60th anniversary "Off The Wall" campaign to life while spotlighting UO's expanding role as a destination for footwear
PHILADELPHIA, March 12, 2026 /PRNewswire/ --Â Today, Urban Outfitters announces the latest installment of its experiential retail platform, On Rotation, partnering with the original action sports footwear leader, Vans to bring the brand's 60th Anniversary "Off The Wall" campaign to life in stores and online.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahbaeee^&C32?0~FE7:EE6CD0'2?D]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%96 4@==23@C2E:@? 2CC:G6D 2D &C32? ~FE7:EE6CD 4@?E:?F6D E@ 6IA2?5 :ED 7@@EH62C 3FD:?6DD[ DEC6?8E96?:?8 :ED A@D:E:@? 2D 2 8@\E@ 56DE:?2E:@? 7@C E96 42E68@C:6D 2?5 :E6>D E92E 567:?6 :ED 4FDE@>6CDV A6CD@?2= DEJ=6]k^Am
kAmQ'2?D :D 2? :4@?:4 3C2?5 E92E @FC 4FDE@>6CD =@G6[ 2?5 H6VC6 6I4:E65 E@ A2CE?6C H:E9 E96> 7@C ~? #@E2E:@?[Q D2JD q:;@? y2G25K2569[ v|| @7 |6?VD 2?5 u@@EH62C 2E &C32? ~FE7:EE6CD] Q(:E9 @FC 4FDE@>6C 2E E96 46?E6C[ 6IA6C:6?46D 2?5 3C2?5D =:<6 E9:D 96=A FD 6I4:E6 v6? + 2?5 >66E E96:C 8C@H:?8 56>2?5 7@C 9625\E@\E@6 DEJ=:?8]Qk^Am
kAm%9C@F89 :?:E:2E:G6D =:<6 ~? #@E2E:@?[ &~ 2:>D E@ 4@??64E H:E9 4FDE@>6CD :? E96 >@>6?ED 2?5 A=246D E92E >2EE6C >@DE[ DE2J:?8 :? DJ?4 H:E9 9@H E96J =:G6 2?5 D9@A E@52J] u@==@H:?8 DF446DD7F= :?DE2==2E:@?D H:E9 }:<6 2?5 &vv :? a_ad[ '2?D 364@>6D E96 E9:C5 7@@EH62C A2CE?6C E@ E2<6 @G6C E96 4@?46AE 2>:5DE E96:C e_E9 p??:G6CD2CJ]k^Am
kAms63FE:?8 2E &C32? ~FE7:EE6CDV w6C2=5 $BF2C6 =@42E:@?[ E96 D9@A\:?\D9@A 762EFC6D 4FDE@>\3F:=E DECF4EFC6D :?E68C2E:?8 =:G6 42>6C2 7665D[ 42>A2:8? :>286CJ[ 2?5 =2J6C65 AC@5F4E >@>6?ED] %96 :?DE2==>6?E 762EFC6D >FD:4:2?D k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lcagagdcghaU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauE9@>2D52J>FD:4TauTbu9=Tbs6?U2>Aj2l%9@>2DZs2JZQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm%9@>2D s2Jk^2m 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lch`gcae_hU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau;F=:6E:GJTauU2>Aj2lyF=:6EZxGJQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmyF=:6E xGJk^2m[ >2C<:?8 E96 7:CDE E:>6 E96 ~? #@E2E:@? D6C:6D 92D :?4@CA@C2E65 E2=6?E]k^Am
kAm%96 4FC2E65 '2?D 2DD@CE>6?E DA2?D D?62<6CD[ 2AA2C6=[ 2?5 2446DD@C:6D[ H:E9 9:89=:89ED :?4=F5:?8 E96k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lbge`fbdfgU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\2FE96?E:4\4964<6C3@2C5\D?62<6CeTbu4@=@CTbs_ehTaeD62C49A2C2>DTbsBTbsG2?DTaeEJA6Tbs#tv&{p#TaeBF2?E:EJTbs`U2>Aj2lTraTp_'2?DZpFE96?E:4Zr964<6C3@2C5Z$?62<6CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm '2?D pFE96?E:4 r964<6C3@2C5 $?62<6Ck^2m[k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lbehhh`cec`U2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\AC6>:F>\DFA6C\=@HAC@\EC2:?6C\D?62<6CTbu4@=@CTbs__`TaeD62C49A2C2>DTbsBTadbs'2?DU2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lhdfchhgbaU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\AC6>:F>\DFA6C\=@HAC@\EC2:?6C\D?62<6CTbu4@=@CTbs__`TaeD62C49A2C2>DTbsBTadbs'2?DU2>Aj2l!C6>:F>Z$FA6CZ{@HAC@Z%C2:?6CZ$?62<6CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm!C6>:F> $FA6C {@HAC@ %C2:?6C $?62<6Ck^2m[ 2?5k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9l`gc__fbg`_U2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\2FE96?E:4\3@2E\D9@6\D?62<6CTbu4@=@CTbs_ebTaeD62C49A2C2>DTbsBTadbs'2?DU2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lccffbggdbU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\2FE96?E:4\3@2E\D9@6\D?62<6CTbu4@=@CTbs_ebTaeD62C49A2C2>DTbsBTadbs'2?DU2>Aj2lpFE96?E:4Zq@2EZ$9@6Z$?62<6CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmpFE96?E:4 q@2E $9@6 $?62<6Ck^2m] $E2?5@FE 2AA2C6= 2?5 2446DD@CJ DEJ=6D :?4=F56 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lc`hbahf`afU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\F>36C\56?:>\DEC:A6\H@C<\;24<6ETbu4@=@CTbs`_eU2>Aj2l56?:>ZH@C<H62CZ;24<6EDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm56?:> H@C<H62C ;24<6EDk^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lb`gf`aceadU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\5C:==\49@C6\=@@D6\42>@\D9@CETbu4@=@CTbs_bgU2>Aj2l=@@D6Z42>@ZD9@CEDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm=@@D6 42>@ D9@CEDk^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lbdg_ebd`daU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\E6==\2==\K:A\E@E6\328bTbu4@=@CTbs_`gU2>Aj2l42?G2DZK:AZE@E6DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm42?G2D K:A E@E6Dk^2m[k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lbageaf_hafU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\E9@C?\;@4<6J\92ETbu4@=@CTbs__`U2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lcabbd`df`dU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\E9@C?\;@4<6J\92ETbu4@=@CTbs__`U2>Aj2l;@4<6JZ92EDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm;@4<6J 92EDk^2m[ 2?5k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9la`b__chcfaU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\D9@6\=246DTbu4@=@CTbs_`gU2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lbbfdged_hcU2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauD9@ATauG2?D\D9@6\=246DTbu4@=@CTbs_`gU2>Aj2l=246DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm=246Dk^2m] %96 :?DE2==2E:@? H:== C@== @FE 24C@DD 7:G6 <6J 5@@CD 7@==@H:?8 w6C2=5 $BF2C6 W}*rX[ :?4=F5:?8 $2? s:68@ u2D9:@? '2==6J WrpX[ r96CCJ rC66< Wr~X[ qC62 |2== WrpX[ 2?5 z:?8 @7 !CFDD:2 W!pX]k^Am
kAmu@C >@C6 :?7@C>2E:@?[ A=62D6 G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9lcdcbffdaaU2>AjFl9EEATbpTauTauHHH]FC32?@FE7:EE6CD]4@>TauU2>Aj2lHHH]FC32?@FE7:EE6CD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]FC32?@FE7:EE6CD]4@>k^2m]k^Am
kAm%@ D9@A '2?D 2E &C32? ~FE7:EE6CD[ 4=:4< k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebhh_g\`U2>Aj9laffcffg_h`U2>AjFl9EEADTbpTauTauHHH]FC32?@FE7:EE6CD]4@>Tau3C2?5DTauG2?DU2>Aj2l96C6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm96C6k^2m]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^aegehbh^&~0{~v~0$%prz0q{prz00`0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{p_ggghU2>AjD5la_ae\_b\`aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^FC32?\@FE7:EE6CD\=2F?496D\G2?D\@?\C@E2E:@?\6IA6C:6?46\2D\7@@EH62C\6>6C86D\2D\2\4@C6\8C@HE9\42E68@CJ\b_af`abgc]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^FC32?\@FE7:EE6CD\=2F?496D\G2?D\@?\C@E2E:@?\6IA6C:6?46\2D\7@@EH62C\6>6C86D\2D\2\4@C6\8C@HE9\42E68@CJ\b_af`abgc]9E>=k^2mk^Am
kAm$~&#rt &C32? ~FE7:EE6CDk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{p_ggghU2>Aj%C2?D>:DD:@?0x5la_ae_b`a`___!#0}t($0&$!#00000{p_ggghU2>Ajs2E6x5la_ae_b`aQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am

