-Velo x McLaren Mastercard Formula 1® Team relanza Live Your Fandom para acercar a los aficionados al deporte que aman
LONDRES, 4 de julio de 2026 /PRNewswire/ -- Una nueva investigación* encargada por Velo destaca hasta dónde llegan los aficionados para mantenerse conectados con los deportes y equipos que aman, reforzando la creencia de la marca de que el fanatismo es una forma importante de autoexpresión.
k5:G :5lQAC?:05GAC?6;A8d773=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
kAm!2CE:6?5@ 56 6DE2 :562[ kDEC@?8m'6=@ I |4{2C6? |2DE6C42C5 u@C>F=2 `® %62> C6=2?K2 k6>m{:G6 *@FC u2?5@>k^6>mk^DEC@?8m A@C D68F?5@ 2ñ@[ F?2 A=2E27@C>2 5:D6ñ252 A2C2 46=63C2C =2 :?5:G:5F2=:525 56 =@D 27:4:@?25@D 6 :?DA:C2C=@D 2 6IAC6D2C DF A2D:ó? 56 7@C>2 @C:8:?2=]k^Am
kAmr@>@ A2CE6 56 =2 42>A2ñ2[ '6=@ @7C64:ó C64:6?E6>6?E6 2 =@D 27:4:@?25@D =2 @A@CEF?:525 56 :?E6C24EF2C 4@? 6= 6BF:A@ 2 EC2GéD 56 F?2 6IA6C:6?4:2 6DA64:2= 6? {@?5C6D[ 2?E6D 56= vC2? !C6>:@ 56 vC2? qC6E2ñ2]k^Am
kAm{2 42>A2ñ2 4@?E:?F2Cá 6DE6 G6C2?@ 4@? 6= =2?K2>:6?E@ 56 F? 4@?4FCD@ 8=@32= A2C2 27:4:@?25@D 6? kDEC@?8moG6=@]8=@32=k^DEC@?8m[ :?G:E2?5@ 2 4@>A2CE:C DFD DF6ñ@D >áD @C:8:?2=6D :?DA:C25@D 6? |4{2C6? A2C2 E6?6C =2 @A@CEF?:525 56 G:G:C F?2 6IA6C:6?4:2 :?@=G:523=6 4@? 6= 6BF:A@]k^Am
kAmt? F? 56A@CE6 5@?56 6= 2446D@ 2 =2D 42CC6C2D 6? G:G@ AF656 D6C =:>:E25@[ 6DE2D 6IA6C:6?4:2D D@? G:E2=6D A2C2 246C42C 2 =@D 27:4:@?25@D 2= 6BF:A@ |4{2C6?] &? 6DEF5:@ 56 '6=@ C6G6=ó BF6 42D: =2 >:E25 WchTX 56 =@D 27:4:@?25@D 2= 56A@CE6 D6 92 A6C5:5@ F? 6G6?E@ 2= BF6 56D6232 2D:DE:C 4@? E@52D DFD 7F6CK2D] tDE@ @4FCC6 2 A6D2C 56 BF6 F? ?ú>6C@ D:>:=2C WcdTX 27:C>2 BF6 6= 56A@CE6 @4FA2 F? =F82C 46?EC2= 6? DFD G:52D]k^Am
kAmr@? k6>m{:G6 *@FC u2?5@>k^6>m[ '6=@ J |4{2C6? 4@?E:?ú2? 2A@J2?5@ 2 =@D 27:4:@?25@D BF6 9246? A@D:3=6 6= 2FE@>@G:=:D>@[ 2?:>á?5@=@D 2 46=63C2C DF A2D:ó?[ :?5:G:5F2=:525 J 4C62E:G:525 4@>@ ?F?42 2?E6D]k^Am
kAm!2C2 @3E6?6C >áD :?7@C>24:ó? D@3C6 =2 42>A2ñ2 '6=@ I |4{2C6? V{:G6 *@FC u2?5@>V[ G:D:E6 6= k2 9C67lQ9EEADi^^HHH]:?DE28C2>]4@>^G6=@]8=@32=^n0D>0?4<l`Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmx?DE28C2>k^2m 56 '6=@]k^Am
More from this section
kAmk6>m$@=@ A2C2 4@?DF>:5@C6D 56 ?:4@E:?2 >2J@C6D 56 `g 2ñ@D] tDE6 AC@5F4E@ 4@?E:6?6 ?:4@E:?2 J 6D 25:4E:G@]k^6>mk^Am
kAmkDEC@?8mk6>m}@E2D 2 =@D C6524E@C6Dk^6>mk^DEC@?8m k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmprt#rp st 't{~k^DA2?mk^DEC@?8m k^Am
kAm~C:8:?2C:2 56 tD42?5:?2G:2[ '6=@ 6D 29@C2 F?2 >2C42 =í56C >F?5:2= 56 3@=D:E2D 56 ?:4@E:?2]k^Am
kAm{2D 3@=D:E2D 56 ?:4@E:?2 D@? A6BF6ñ2D 3@=D2D BF6 4@?E:6?6? ?:4@E:?2[ A6C@ ?@ E2324@YY] tDEá? 5:D6ñ252D A2C2 4@=@42CD6 6?EC6 6= =23:@ J =2 6?4í2[ 5@?56 =:36C2? ?:4@E:?2 6? A@4@ E:6>A@j =2 5FC24:ó? AF656 G2C:2C D68ú? =2 >2C42 W=2D 3@=D:E2D 't{~ =:36C2? ?:4@E:?2 92DE2 b_ >:?FE@DX] !2C2 =@D 4@?DF>:5@C6D 25F=E@D 56 ?:4@E:?2[ =2D 3@=D:E2D 56 ?:4@E:?2 AF656? D6C F?2 2=E6C?2E:G2 2 =@D 4:82CC:==@D @ 2= G2A6@[ J F?2 7@C>2 ACá4E:42 56 4@?DF>:C ?:4@E:?2 4F2?5@ 7F>2C @ G2A62C ?@ 6D 2AC@A:25@] {@D 4@?DF>:5@C6D 56 ?:4@E:?2 E:6?6? >áD @A4:@?6D BF6 ?F?42[ J2 BF6 =2D 3@=D:E2D 't{~ E2>3:é? G:6?6? 6? F?2 G2C:6525 56 D23@C6D J 4@?46?EC24:@?6D 56 ?:4@E:?2 A2C2 5:76C6?E6D 8FDE@D J ?:G6=6D 56 6IA6C:6?4:2]k^Am
kAmk6>mYt?4F6DE2 C62=:K252 6? #6:?@ &?:5@ 2 a]___ 25F=E@D A@C ~?6!@== 6?EC6 6= b J 6= d 56 ;F?:@ 56 a_ae]k^6>mk^Am
kAmk6>mYYtDE6 AC@5F4E@ ?@ 6DEá 6I6?E@ 56 C:6D8@D J 4@?E:6?6 ?:4@E:?2[ F?2 DFDE2?4:2 25:4E:G2]k^6>mk^Am
kAmu@E@i k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^b__bgf`^'t{~0I0|4{2C6?];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^b__bgf`^'t{~0I0|4{2C6?];A8k^2mk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l$thfg_hU2>AjD5la_ae\_f\_cQ ^m ':6H @C:8:?2= 4@?E6?Eik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^G6=@\I\>4=2C6?\>2DE6C42C5\7@C>F=2\`\E62>\C6=2?K2\=:G6\J@FC\72?5@>\b_ag`ffeg]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^G6=@\I\>4=2C6?\>2DE6C42C5\7@C>F=2\`\E62>\C6=2?K2\=:G6\J@FC\72?5@>\b_ag`ffeg]9E>=k^2mk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$thfg_hU2>Aj%C2?D>:DD:@?0x5la_ae_f_c_b__!#0}t($0t&#~0}s00$thfg_hU2>Ajs2E6x5la_ae_f_cQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
