RESTON, Va., Feb. 9, 2026 /PRNewswire/ -- Volkswagen is embedding subtle clues across brand social channels designed to spark viewer participation in its new 'Drivers wanted' campaign.
kAm%9C@F89 2 D6C:6D @7 D@4:2= A@DED H:E9 6>365565 4=F6D[ '@=<DH286? :D :?G:E:?8 2 ?6H 86?6C2E:@? @7 5C:G6CD E@ =:G6 =:76 :? E96 5C:G6CVD D62E 2?5 C6H2C5:?8 E96:C 4FC:@D:EJ] %96 4=F6D 5:C64E 2F5:6?46D E@ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lce`df`_\`U2>Aj9la__d_c__ccU2>AjFl9EEATbpTauTau5C:G6CDH2?E65]4@U2>Aj2lsC:G6CDH2?E65]4@TarQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmsC:G6CDH2?E65]4@[k^2m H96C6 6=:8:3=6 A2CE:4:A2?ED 42? 6?E6C 7@C 2 492?46 E@ H:? AC:K6D[ :?4=F5:?8 2 ?6H a_ae v@=7 v%x]k^Am
kAm%96 DH66ADE2<6D @A6?65 $F?52J[ u63CF2CJ g—4=F6D D42EE6C65 H:E9:? '(VD VsC:G6CD H2?E65V D@4:2= A@DED =625 E@ 2 &#{—2?5 CF?D E9C@F89 |@?52J[ |2C49 a[ a_ae[ 2E ``idh A]>] t%]k^Am
kAm}~ !&#rwp$t }trt$$p#*] ~A6? E@ =682= &$ C6D:56?ED A9JD:42==J C6D:5:?8 :? E96 d_ &?:E65 $E2E6D[ !#[ @C sr[ adZ J62CD @7 286] '@:5 H96C6 AC@9:3:E65] '@:5 H96C6 AC@9:3:E65] $A@?D@Ci '@=<DH286? vC@FA @7 p>6C:42] $66 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lce`df`_\`U2>Aj9lc`e`bc_dfhU2>AjFl9EEADTbpTauTauFC=5676?D6]4@>TauGbTau009EEADTbpTau5C:G6CDH2?E65]4@Tau@77:4:2=CF=6D00TbqPPz'c@D3I4*qd0I5J+t8Pg5*$AEyp0eB$J+@87=%#$2w7EIEs7??qe776v}h2GKrEsg?J3;<!93u'"=t486g}d30<;&)3d'!(g>C5(q<|v*4yTacU2>Aj2l~77:4:2=Z#F=6DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm~77:4:2= #F=6Dk^2m 7@C AC:K6 56E2:=D[ E6C>D 2?5 4@?5:E:@?D[ 2?5 C6DEC:4E:@?D 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lce`df`_\`U2>Aj9lbg_ggbaffhU2>AjFl9EEATbpTauTausC:G6CD(2?E65]4@]U2>Aj2lsC:G6CD(2?E65]4@]Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmsC:G6CD(2?E65]4@]k^2mk^Am
kAmkDEC@?8mp3@FE '@=<DH286?k^DEC@?8mk^Am
kAm'@=<DH286? @7 p>6C:42[ x?4] :D 2? @A6C2E:?8 F?:E @7 '@=<DH286? vC@FA @7 p>6C:42[ H9:49 :D 2 DF3D:5:2CJ @7 '@=<DH286? pv] w625BF2CE6C65 :? #6DE@?[ ':C8:?:2[ '@=<DH286? @7 p>6C:42 D6==D E96 pE=2D[ pE=2D rC@DD $A@CE[ v@=7 v%x[ v@=7 #[ xs]c[ xs] qFKK[ y6EE2[ y6EE2 v{x[ %2@D[ 2?5 %:8F2? G69:4=6D E9C@F89 >@C6 E92? e__ :?56A6?56?E &]$] 562=6CD] '@=<DH286? vC@FA @7 p>6C:42 @A6C2E6D 2 DE2E6\@7\E96\2CE 2DD6>3=J 724:=:EJ :? r92EE2?@@82[ %6??6DD66 H9:49 AC@5F46D '@=<DH286? 3C2?5 G69:4=6D :?4=F5:?8 E96 pE=2D[ pE=2D rC@DD $A@CE[ 2?5 E96 xs]c] %96 8=@32= '@=<DH286? vC@FA :D @?6 @7 E96 H@C=5VD =2C86DE AC@5F46CD @7 A2DD6?86C 42CD 2?5 tFC@A6VD =2C86DE 2FE@>2<6C] {62C? >@C6 2E k2 9C67lQ9EEAi^^HHH]GH]4@>Q C6=lQ?@7@==@HQmHHH]GH]4@>k^2m @C k2 9C67lQ9EEAi^^>65:2]GH]4@>Qm>65:2]GH]4@>k^2m]k^Am
kAmQsC:G6CD H2?E65Q[ Q'(Q[ Q'@=<DH286?Q[ >@56= ?2>6D 2?5 E96 '@=<DH286? =@8@ 2C6 C68:DE6C65 EC256>2C<D @7 '@=<DH286? pv]k^Am
kAm|@C6 :?7@C>2E:@? 2?5 A9@E@D 2E k2 9C67lQ9EEAi^^>65:2]GH]4@>Qm>65:2]GH]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^abbfehg^'@=<DH286?0@70p>6C:420{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*gbehcU2>AjD5la_ae\_a\_hQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^G@=<DH286?\5C@AD\4=F6D\:?\5C:G6CD\H2?E65\D@4:2=\42>A2:8?\7@C\2\492?46\E@\H:?\2\a_ae\8@=7\8E:\b_aegb_gd]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^G@=<DH286?\5C@AD\4=F6D\:?\5C:G6CD\H2?E65\D@4:2=\42>A2:8?\7@C\2\492?46\E@\H:?\2\a_ae\8@=7\8E:\b_aegb_gd]9E>=k^2mk^Am
kAm$~&#rt '@=<DH286? @7 p>6C:42k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*gbehcU2>Aj%C2?D>:DD:@?0x5la_ae_a_h`g_c!#0}t($0&$!#00000}*gbehcU2>Ajs2E6x5la_ae_a_hQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
