In a move that could christen a new era of retail development along U.S. Highway 280 in Alexander City, Russell Lands is investing millions of dollars in a new boat dealership, rigging facility and lifestyle store that could open by next spring.

“This represents a $10 million investment in this community by the city, county and Russell Lands,” said Tom Lamberth, the president and chief executive officer of Russell Lands, which owns Russell Marine. “It could be the anchor (of Highway 280 development). It’s going to be a destination facility. It will be first class. If we’re successful, it will send a message to a lot of retailers to come to Alex City.”

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