There is little doubt that, more than any other major sport, NASCAR depends on the revenue streams of sponsors. Countless companies spend anywhere from $500,000 per year for an associate sponsorship up to $18 million per year for a primary sponsorship on a top-notch team. It could be argued with little difficulty that without the ever-present corporate sponsorships, NASCAR as we know it would be non-existent.

Why are these major corporations so willing to spend that type of money to put their name on a racecar? That racecar makes cash registers ring, that’s why. NASCAR fans are fiercely loyal to not only their favorite driver, but to their favorite driver’s sponsor, as well. It’s a proven fact that a NASCAR sponsorship is one of the most effective marketing avenues that a company could utilize.