DRUMS, Pa., May 16, 2025 /PRNewswire/ -- New Global Marketing, Inc. ("New Global") d/b/a Best Cigar Prices ("Best Cigar") and Humicon L.L.C. d/b/a Alliance Cigar ("Alliance") announce the strategic merger of Alliance into the New Global family, operating as its premier B2B wholesale division alongside of Best Cigar Prices, one of the leading online B2C cigar retailers in the country. Tom Sullivan and Steve Kallinikos will join the leadership team as Executive Vice Presidents of Alliance, and as shareholders with board representation in the combined companies. Greg Fox will continue in his leadership as President and CEO of Best Cigar Prices, Best Cigar Pub, and now Alliance. This partnership strengthens each company's footprint in the industry, enhancing the ability to serve consumers and retailers alike.

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