Christine Li is a model and influencer, but not an actor, so when she saw herself playing a cruel character in a Chinese microdrama she felt bewildered, then angry and afraid.
The 26-year-old is one of two people who told AFP their likenesses were cast without consent in the AI-generated show "The Peach Blossom Hairpin", which ran on Hongguo, a major microdrama app owned by Tiktok parent company ByteDance.
kAm{: A=2?D E@ DF6 E96 5C2>2 >2<6CD 2?5 E96 A=2E7@C>[ 9:89=:89E:?8 ?6H =682= 2?5 C68F=2E@CJ 8C6J 2C62D 4C62E65 3J 2CE:7:4:2= :?E6==:86?46]k^Am
kAmQx H2D 86?F:?6=J D9@4<65] xE H2D 4=62C=J >6[Q D2:5 {:[ H9@ =:G6D :? w2?8K9@F :? 62DE6C? r9:?2]k^Am
kAmQxE H2D D@ @3G:@FD E92E E96J FD65 2 DA64:7:4 D6E @7 A9@E@D x E@@< EH@ J62CD 28@Q 2?5 925 A@DE65 @? D@4:2= >65:2[ D96 D2:5]k^Am
kAm|:4C@5C2>2D 2C6 F=EC2\D9@CE[ @?=:?6 D@2A @A6C2DÂ 9F86=J A@AF=2C :? r9:?2 2?5 6=D6H96C6]k^Am
kAm(96? {:VD 72?D 2=6CE65 96C E@ E96 D6C:6D[ D96 H2D 9@CC:7:65 E@ 7:?5 96C 5:8:E2= EH:? D9@H? D=2AA:?8 H@>6? 2?5 >:DEC62E:?8 2?:>2=D]k^Am
kAmQx 2=D@ 76=E 2 566A 762C] x <6AE H@?56C:?8 H92E <:?5 @7 A6CD@? H@F=5 5@ D@>6E9:?8 =:<6 E9:D[Q {: D2:5]k^Am
kAmw@?88F@ 9@DED E9@FD2?5D @7 7C66[ 3:E6\D:K65 D9@HD \\ 3@E9 =:G6\24E:@? 2?5 px\86?6C2E65 \\ H9@D6 6A:D@56D 2C6 EH@ @C E9C66 >:?FE6D =@?8]k^Am
kAmpD @7 ~4E@36C[ E96 A=2E7@C> 925 2C@F?5 acd >:==:@? >@?E9=J 24E:G6 FD6CD[ 244@C5:?8 E@ 52E2 4:E65 3J (6?H6? w2?[ AC6D:56?E @7 E96 $9@CE sC2>2 p==:2?46]k^Am
kAmp w@?88F@ DE2E6>6?E :? 62C=J pAC:= D2:5 :E 925 E2<6? E96 D6C:6D 5@H? 3642FD6 E96 AC@5F46CD 925 G:@=2E65 A=2E7@C> CF=6D 2?5 4@?EC24EF2= @3=:82E:@?D]k^Am
k9am\ V$=62KJV 2?E28@?:DE \k^9am
kAmpxVD 23:=:EJ E@ >:>:4 C62= A6@A=6 92D DA2C<65 8=@32= 4@?46C? 7@C 24E@CDV ;@3D[ 2?5 @G6C DF49 566A72<6D 36:?8 FD65 7@C D42>D 2?5 AC@A282?52]k^Am
kAm{: 2?5 2 >2? H9@ D2JD 96 H2D A@CEC2J65 2D 96C px 9FD32?5 :? E96 D6C:6D[ H9:49 3642>6 2 9:E =2DE >@?E9 @? w@?88F@[ DA@<6 @FE @?=:?6 23@FE E96:C D6A2C2E6 F?H6=4@>6 5:D4@G6C:6D]k^Am
kAmqFE 6G6? 2D E96:C DE@C:6D DA2C<65 2 AF3=:4 @FE4CJ 23@FE px 6E9:4D[ pu! D2H E92E Q%96 !6249 q=@DD@> w2:CA:?Q <6AE CF??:?8 7@C 52JD 367@C6 :ED C6>@G2=[ H:E9 E96 5:DAFE65 492C24E6CD BF:6E=J C6A=2465]k^Am
kAm%96 >2?[ 2 DEJ=:DE DA64:2=:D65 :? EC25:E:@?2= r9:?6D6 4=@E9:?8 2?5 >2<6\FA[ 925 A@DE65 A9@E@D @7 9:>D6=7 :? 4@DEF>6 @? E96 x?DE28C2>\=:<6 ):2@9@?8D9F 2AA]k^Am
kAm{:<6 {:[ 96 H2D FAD6E 3J E96 QF8=JQ A@CEC2J2= @7 9:D =:<6?6DD 2D 2 QD=62KJQ 2?E28@?:DE :? E96 D9@H]k^Am
kAmQ(:== :E 92G6 2? :>A24E @? >6[ @? >J ;@3[ @? >J 7FEFC6 H@C< @AA@CEF?:E:6DnQ D2:5 E96 >2?[ H9@ 2D<65 E@ FD6 E96 AD6F5@?J> q2:42:]k^Am
kAm%@ <66A 2F5:6?46D 9@@<65[ >:4C@5C2>2D 2C6 @7E6? 7F== @7 D9@4<:?8[ =2C86C\E92?\=:76 >@>6?ED]k^Am
kAm{: 2?5 q2:42: 3@E9 D9@H65 pu! E96:C @C:8:?2= A9@E@D 2?5 E96 492C24E6CD :? Q%96 !6249 q=@DD@> w2:CA:?Q[ H9:49 3@C6 2 DEC@?8 C6D6>3=2?46]k^Am
k9am\ {682= C:D< \k^9am
kAmu@C =@H\3F586E px >:4C@5C2>2D[ r9:?6D6 C68F=2E:@?D D2J A=2E7@C>D >FDE 36 E96 AC:>2CJ 4964<A@:?E 7@C A@E6?E:2==J 5@58J 4@?E6?E]k^Am
kAmx7 E96J 5@ ?@E 42CCJ @FE >2?52E@CJ 4@?E6?E C6G:6HD[ E96 G:56@D H:== 36 7@C4:3=J E2<6? 5@H?[ 244@C5:?8 E@ E96 }2E:@?2= #25:@ 2?5 %6=6G:D:@? p5>:?:DEC2E:@?]k^Am
kAmx7 E96 A=2E7@C>D H6C6 2H2C6 @7 2?J :?7C:?86>6?E 3FE 72:=65 E@ 24E @? :E[ A2CE:6D 27764E65 42? 2=6CE r9:?2VD 4J36CDA246 2FE9@C:E:6D H9:49 42? :>A@D6 25>:?:DEC2E:G6 A6?2=E:6D[ 244@C5:?8 E@ +92@ +92?=:?8[ 2 A2CE?6C 2E q6:;:?8 y2GJ {2H u:C>]k^Am
kAmw@?88F@ D2:5 :? 2 D64@?5 DE2E6>6?E E9:D >@?E9 :E H@F=5 4@?E:?F6 E@ DEC6?8E96? 9@H :E C6G:6HD 4@?E6?E 2?5 9@H :E 2FE9@C:D6D 4C62E@CD[ 2>@?8 @E96C DE6AD]k^Am
kAmxE D2:5 :E 925 562=E H:E9 ef_ px >:4C@5C2>2D E92E G:@=2E65 C68F=2E:@?D[ H:E9 >@DE E2<6? 5@H?[ 2?5 H2C?65 :E H@F=5 4C24< 5@H? @? C6A62E65 3C62496D]k^Am
kAm(96? 2AAC@24965 7@C 4@>>6?E[ A2C6?E 4@>A2?J qJE652?46 C676CC65 pu! E@ E96 EH@ w@?88F@ DE2E6>6?ED]k^Am
kAm{: 2?5 q2:42: D2J E96J ?665 >@C6 :?7@C>2E:@? 7C@> w@?88F@ E@ 4@?7:C> E96 :56?E:EJ @7 E96 5C2>2VD 4C62E@C \\ H:E9 EH@ 4@>A2?:6D A@E6?E:2= 42?5:52E6D]k^Am
kAm~?6 :D =:?<65 E@ 2 G6C:7:65 244@F?E @? E96 r9:?6D6 G6CD:@? @7 %:<%@< E92E 2=D@ AF3=:D965 E96 D6C:6D] p?@E96C :D =:DE65 2D E96 5C2>2VD AC@5F46C @? 2? @77:4:2= r9:?6D6 7:=:?8 DJDE6>]k^Am
kAmpu! 4@?E24E65 3@E9 7:C>D 3FE C646:G65 ?@ C6DA@?D6]k^Am
kAm&D:?8 px E@ D=2D9 4@DED >2J 36 E6>AE:?8 :? E96 72DE\8C@H:?8[ >F=E:\3:==:@?\5@==2C >:4C@5C2>2 >2C<6E]k^Am
kAmqFE 762EFC:?8 D@>6@?6 :? 2 56>62?:?8 H2J H:E9@FE A6C>:DD:@? Q>2J 4@?DE:EFE6 2? :?7C:?86>6?E @7 3@E9 A@CEC2:E C:89ED 2?5 C6AFE2E:@? C:89EDQ[ D2:5 {:VD =2HJ6C *:;:6 +92@[ 7C@> w6?2? wF2:=G {2H u:C>]k^Am
k9am\ VpDD@4:2E65 H:E9 4@?EC@G6CDJV \k^9am
kAm}2E:@?2= C68F=2E:@?D C6BF:C6 >:4C@5C2>2 >2<6CD E@ C68:DE6C E@ @3E2:? 2 =:46?46 \\ 2 DE6A >256 >2?52E@CJ 7@C px\86?6C2E65 2?:>2E:@?D 7C@> E9:D >@?E9]k^Am
kAmqFE AC@5F46CD 4@F=5 C6>2:? :? E96 D925@HD 3J C68:DE6C:?8 E6>A@C2CJ @FE7:ED[ +92@ D2:5[ H9:=6 D@>6 2==6865=J FD6 @G6CD62D D6CG6CD E@ 9:56]k^Am
kAmx? a_ac[ 2 q6:;:?8 4@FCE @C56C65 2 4@>A2?J E@ 2A@=@8:D6 2?5 A2J 4@>A6?D2E:@? E@ 2 46=63C:EJ 27E6C :ED px D@7EH2C6 6?23=65 FD6CD E@ AC@5F46 2 G:CEF2= A6CD@?2 FD:?8 9:D A9@E@D 2?5 ?2>6 E92E 4@F=5 6I492?86 :?E:>2E6 >6DD286D]k^Am
kAmqFE =2HJ6CD E@=5 pu! E92E 4@>A6?D2E:@? 7@C A=2:?E:77D =:<6 {: =:<6=J H@?VE 2>@F?E E@ >F49 5F6 E@ E96 =:>:E65 4@>>6C4:2= G2=F6 @7 2? @C5:?2CJ =:<6?6DD]k^Am
kAm{: H@CC:6D E92E E96 D282 >2J 4@DE 96C @AA@CEF?:E:6D :? E96 >@56==:?8 :?5FDECJ[ 2D D96 :D ?@H Q2DD@4:2E65 H:E9 4@?EC@G6CDJQ]k^Am
kAmq2:42: 92D ?@E =2F?4965 =682= 24E:@?[ 3FE 9@A6D E@ D66 >@C6 >62DFC6D 7C@> C68F=2E@CD 2?5 A=2E7@C>D E@ AC@E64E A6@A=6 =:<6 9:>]k^Am
kAmQ%96C6 2C6 AC@323=J A=6?EJ @7 42D6D H:E9 F?<?@H? G:4E:>D[Q 96 D2:5]k^Am
kAmDI\AC^23Dk^Am

