Americans are expected to spend more than ever on holiday shopping this year, and the scams aimed at them are getting harder to spot. Barry J. Babin, the Phil B. Hardin Chair and Distinguished Professor of Marketing at the University of Mississippi, said the National Retail Federation expects November and December spending to top $1 trillion for the first time, with growth of 4.2%. Some other forecasts, he said, project growth as high as 5.5%.
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