Recently, Autogrill was named as one of the top 130 most innovative businesses in Italy by Statista for Il Corriere della Sera. The roadside restaurant chain, originally inspired by American truck stops and greasy spoon diners, has come a long way from its roots. These days, Autogrills aren’t just for quick stops, but rather create a bridge between local excellence and travelers, exporting the concept of Italian conviviality worldwide.

kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm$@>6E:>6D E92E 3C:586 :D =:E6C2=] |2?J pFE@8C:==D DA2? 24C@DD E96 2FE@DEC252 J@F 6I:E :? @C56C E@ G:D:E E96>] %96D6 2446DD:3=6 A656DEC:2? H2=<H2JD 6G6? 2==@H 5:?6CD E@ 6?;@J E96:C D?24<D @C 8@FC>6E >62=D H9:=6 EC277:4 H9:KK6D 3J 36=@H E96>]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm$@>6 k2 9C67lQ9EEADi^^HHH]2FE@8C:==]:E^6?^@FC\H@C=5^?6HD^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmpFE@8C:==Dk^2m 2C6 >@C6 23@FE DEJ=6[ C6>:?:D46?E @7 E96:C p>6C:42? 4@F?E6CA2CED @? #@FE6 ee] x? E96 7:CDE D62D@? @7 “k2 9C67lQ9EEADi^^2AA6E:E@>282K:?6]4@>^762EFC6D^EF44:\:?\:E2=J\6A:D@56\a\C642AQ E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6C ?@7@==@HQm%F44: :? xE2=Jk^2m[” E96 “s6G:= (62CD !C252” 24E@C DE@AA65 3J ':==@C6D: ~G6DE[ @?6 @7 E96 >@DE :4@?:4 pFE@8C:== =@42E:@?D :? E96 4@F?ECJ] %9:D @?6 5@6D?’E DEC255=6 E96 DEC252[ 3FE C:D6D FA =:<6 2 H6:C5 &u~ 23@FE E@ =2F?49 7C@> E96 xE2=:2? 4@F?ECJD:56]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmr@?DECF4E:?8 E96 7FEFC6k^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm$9@CE=J 27E6C (@C=5 (2C xx[ :?5FDEC:2=:DE |2C:@ !2G6D: 3F:=E E96 k2 9C67lQ9EEADi^^HHH]82C286\:E2=:2]4@>^6?^9F3^2CE:4=6D^2FE@8C:==\E96\:E2=:2?\H2J\@7\=:76Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmG6CJ 7:CDE 7@@5 4@FCEk^2m 2=@?8 E96 9:89H2J E@ D6== 2?5 A@AF=2C:K6 9:D !2G6D:?: 4@@<:6D] qFE 2 76H J62CD =2E6C[ 27E6C 2 EC:A E@ E96 &?:E65 $E2E6D[ 96 4@>>:DD:@?65 2? 2C49:E64E E@ 6IA2?5 E96 D>2== =@42E:@? :?E@ 2 ECF6 C@25D:56 C6DE2FC2?E] k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmx? `hdc[ u:2E[ t?:[ xE2=46>6?E: 2?5 !:C6==: DF3>:EE65 2 AC@;64E E@ E96 xE2=:2? 8@G6C?>6?E E@ 3F:=5 H92E H@F=5 364@>6 E96 |:=2?\}2A=6D 9:89H2J] !2G6D: DE2CE65 3FJ:?8 FA AC@A6CEJ E@ 3F:=5 >@C6 =@42E:@?D[ H9:=6 EH@ 4@>A6E:E@CD 56G6=@A65 2FE@\8C:==D @7 E96:C @H?] x? E96 ‘f_D[ E96 82D 4C:D:D AC@>AE65 E96 E9C66 E@ ;@:? 7@C46D F?56C 8@G6C?>6?E 4@?EC@=[ 2?5 pFE@8C:== $]A]p] H2D =2F?4965]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm%96 ?6H 4@>A2?J 4@>3:?65 E96 36DE A2CED @7 6249 4@>A6E:E@C[ 4C62E:?8[ @C 4FC2E:?8[ ?@E ;FDE D?24<D 2?5 C67C6D9>6?ED[ 3FE 7F==\D42=6 C6DE2FC2?ED[ 762EFC:?8 G2C:@FD H:?6 6?@E642D[ H:E9 D9@AA:?8 >6442D[ 6249 =@42E:@? D9@H42D:?8 =@42= AC@5F4ED 2?5 F?:BF6 2C49:E64EFC2= 56D:8?D] %96C6 >2J ?@E 36 2? pFE@8C:== J6E E92E 42? 5:DA=2J 2 |:496=:? DE2C[ 3FE E96 BF2=:EJ @7 E96 k2 9C67lQ9EEADi^^I@I@36==2]4@>^42E68@CJ^7@@5^:E2=:2?^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm2FE96?E:4 xE2=:2? 7@@5k^2m :D 4@>>6?DFC2E6 H:E9 DF49 2? 9@?@C]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmr96 7:82E2k^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm%@52J[ pFE@8C:==D 6>A=@J ?62C=J `_[___ xE2=:2?D 2E >@C6 E92? c__ =@42E:@?D] |@C6 E92? `a_ >:==:@? 4@7766D 2C6 D@=5 6249 J62C[ H:E9 6DAC6DD@ @C56C65 >@DE @7E6?] %:C2>:DF 2?5 =:>@?46==@ 2C6 72G@C:E6D 7@C :?E6C?2E:@?2= G:D:E@CD] pFE@8C:== A=2E6D FA >@C6 E92? a_ >:==:@? D2?5H:496D 2??F2==J[ `_T @7 H9:49 >2<6 E96 “qF72=:?@” E96 E@A D6==6C]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“xE’D 2 EC25:E:@? 7@C >J 9FD32?5 2?5 x E@ DE@A 2?5 86E 2 >2449:2E@ 2?5 2 A:DE249:@ 4C@:DD2?E[” D92C6D k2 9C67lQ9EEADi^^HHH]=2FC6?>296C]4@>Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm{2FC6? |296Ck^2m] “x7 H6 2C6 5C:G:?8 7@C 2 DEC6E49[ H6 2=H2JD DE@A 2E 2? pFE@8C:== ;FDE 7@C 7F?] t249 @?6 :D 2 =:EE=6 3:E 5:776C6?E[ 2?5 x’> 2=H2JD 4FC:@FD E@ D66 H92E E96J 92G6 7@C D2=6] xE’D 2=D@ 2 A=246 E92E 92D D2G65 FD H96? H6’G6 2CC:G65 9F?8CJ[ H62CJ[ ;6E=28865 2?5 ;FDE ?665 2 >@>6?E E@ A2FD6 2?5 C68C@FA] $@>69@H :E 766=D =:<6 4@>:?8 9@>6 27E6C 2 =@?8 ;@FC?6J[ 2?5 :E >2<6D >6 6I4:E65 7@C >J xE2=:2? EC2G6=D E@ 368:?]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“p 8@@5 EC:4< x ?@E:465 :D E@ =@@< 7@C H96C6 E96 r2C23:?:6C: @C =@42= A@=:46 2C6 62E:?8] {@42=D 2C6 ?@E 8@:?8 E@ 62E 2E 2 325 C@25D:56 C6DE2FC2?E[” A@:?ED @FE D64FC:EJ 6IA6CE r9C:D r:232CC2] “p=D@[ =@@< 2E k2 9C67lQ9EEADi^^I@I@36==2]4@>^>2C896C:E2\A:KK2^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmE96 A:KK2k^2m] x7 :E =@@<D 7C6D9[ :E :D FDF2==J 2 8@@5 D:8?]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“x? xE2=J[ 2 C@25 EC:A :D ?6G6C @?=J 23@FE 86EE:?8 7C@> p E@ q] xE :D 2=C625J A2CE @7 E96 9@=:52Jj A2CE @7 E96 2?E:4:A2E:@?[ E96 72>:=J C:EF2= 2?5[ :? >2?J H2JD[ E96 >6>@CJ @7 DF>>6C :ED6=7[” 255D xE2=J rt~ k2 9C67lQ9EEADi^^HHH]2FE@8C:==]4@>^D:E6D^5672F=E^7:=6D^4G0D2?E@C@06?0_0_]A57Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm|2DD:>:=:2?@ $2?E@C@k^2m 2E pG@=E2[ pFE@8C:==’D A2C6?E 4@>A2?J] “u@C 86?6C2E:@?D[ DE@AA:?8 2E pFE@8C:== 92D 366? A2CE @7 E9:D 6IA6C:6?46i E96 6DAC6DD@ DE2?5:?8 2E E96 4@F?E6C[ E96 4@?G6CD2E:@? 367@C6 4@?E:?F:?8 E96 ;@FC?6J[ E96 49:=5C6? 49@@D:?8 D@>6E9:?8 7@C E96 42C 2?5 E96 2?E:4:A2E:@? @7 E96 56DE:?2E:@?] |2?J :?E6C?2E:@?2= EC2G6=6CD 5@ ?@E 6IA64E E@ 7:?5 DF49 BF2=:EJ AC@5F4ED 2?5 4F=:?2CJ 6IA6C:6?46D 2=@?8 2 >@E@CH2J]”k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm|256 :? xE2=Jk^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9QmpFE@8C:== 4@?D:56CD E96>D6=G6D 2? 2>32DD25@C @7 xE2=:2? 82DEC@?@>:4 4F=EFC6] %96:C 4@>>:E>6?E E@ E96 2FE96?E:4 |256 :? xE2=J EC2?D=2E6D :?E@ 2 4@?4C6E6 64@?@>:4 :>A24Ei 2AAC@I:>2E6=J fdT @7 2??F2= 7@@5 2?5 36G6C286 AFC492D6D 2C6 7C@> 4@>A2?:6D E92E @A6C2E6 2?5 AC@5F46 :? xE2=J] !2C>:8:2?@ #688:2?@ :D A2CE:4F=2C=J A@AF=2C H:E9 EC2G6=6CD 7C@> E96 &?:E65 $E2E6D 2?5 E96 &?:E65 pC23 t>:C2E6D] pE E96 |2=A6?D2 p:CA@CE 2=@?6[ >@C6 E92? e[e__ A@F?5D @7 k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^A2C>:8:2?@\C688:2?@^Qm!2C>:8:2?@ #688:2?@k^2m H6C6 D@=5 :? E96 7:CDE D:I >@?E9D @7 a_ad]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm%96 4@>A2?J’D 6A:4FC62? :??@G2E:@? :D 46?E6C65 2E E96 u24E@CJ u@@5 s6D:8?6CD :? |:=2?] r967D[ A2DECJ 4967D[ ?FEC:E:@?:DED[ 2CE:D2?D 2?5 56D:8?6CD H@C< E@86E96C :? E9:D 4C62E:G6 =23@C2E@CJ E@ 567:?6 7FEFC6 EC6?5D] pD 2=H2JD[ E96:C 7@4FD :D 8C62E E2DE6 E92E DEC6?8E96?D E96 4@??64E:@? 36EH66? 6249 DE@C6 2?5 :ED 86@8C2A9:42= 4@?E6IE] u2G@C:E6D 24C@DD E96 3@2C5 :?4=F56 r2>@8=: A2?:?@[ 4@@<65 92> 2?5 7@?E:?2 4966D6 @? k2 9C67lQ9EEADi^^I@I@36==2]4@>^7@4244:2\3C625\C64:A6^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm7C6D9 7@4244:2k^2m[ H2C> r@C?6EE@ 2?5 !2?:?: 56= E6CC:E@C:@]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9QmpFE@8C:== 2=D@ FE:=:K6D C2C6 k2 9C67lQ9EEADi^^HHH]2FE@8C:==]:E^6?^@FC\H@C=5^@FC\4@==23@C2E:@?D^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm:?5FDECJ 4@??64E:@?Dk^2m] %96 &?:G6CD:EJ @7 v2DEC@?@>:4 $4:6?46D :? !@==6?K@ 96=A65 56G6=@A DFDE2:?23=6 H2JD @7 AC@G:5:?8 7@@5 D6CG:46] x56?E:Eà v@=@D6 |:=2?@ 4@??64ED pFE@8C:== H:E9 E@A 4967D =:<6 p?5C62 #:32=5@?6[ #6?2E@ q@D4@[ {F42 |@?E6CD:?@[ $2= s6 #:D@[ |2FC@ |2C:@ |2C:2?:[ r:44:@ $F=E2?@[ $:>@?6 $2=G:?: 2?5 v6??2C@ tDA@D:E@] r6?EC@ $EF5: pDD288:2E@C: 8F2C2?E66D BF2=:EJ 4@7766[ 4@?E:?F2==J C2:D:?8 E96 4@7766 6IA6C:6?46]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“u@C xE2=:2?D[ 2 4@7766 DE2?5:?8 2E E96 32C :D ?@E @?=J 23@FE 42776:?6] xE :D 2 A2FD6[ 2 C6D6E[ 2 D@4:2= 86DEFC6 2?5 2 D>2== A=62DFC6 E92E 36=@?8D E@ 52:=J =:76[” $2?E@C@ D2JD] “~? E96 >@E@CH2J[ E9:D C:EF2= 364@>6D A2CE @7 E96 ;@FC?6J]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“%96J’G6 8@E E@?D @7 F?:BF6 C68:@?2= 7@@5D 56A6?5:?8 @? H9:49 pFE@8C:== J@F DE@A 2E 2?5 H9:49 A2CE @7 E96 4@F?ECJ @C C68:@? J@F’C6 :?[” 255D RvC2?7=F6?46C 2?5 EC2G6= 4@249 k2 9C67lQ9EEADi^^3@96>:2C6]@C8^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmuC2?46D42 t=:D236EE2k^2m] “q6D:56D E96 >@DE 2>2K:?8 7@@5 D6=64E:@? J@F 4@F=5 6G6C :>28:?6 … E96J 92G6 H92E’D =:<6 2 72?E2DJ E@J D9@A 7@C <:5D] x A:4< FA D@ >2?J E9:?8D 7@C >J 8C2?552F89E6C E92E J@F 2=>@DE 86E E96 766=:?8 E96J <?@H 8C2?5A2C6?ED 2C6 4@>:?8 :? E96C6]”k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm|@C6 E92? 2 C6DE DE@Ak^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“~?6 @7 E96 DE@C:6D E92E 36DE :==FDEC2E6D E96 3@?5 36EH66? pFE@8C:== 2?5 xE2=:2? EC2G6=6CD :D E92E @7 2 4@FA=6[ pC>2?5@ 2?5 r2E6C:?2[ H9@ 8@E >2CC:65 :? $6AE6>36C `hf` 2E E96 pFE@8C:== :? %62?@ tDE[ E96? F?56C E96 |@EE2 3C2?5[” $2?E@C@ AC@F5=J D92C6D] “u:7EJ J62CD =2E6C[ :? a_a`[ E96J C6EFC?65 E@ E96 D2>6 DA@E E@ 46=63C2E6 E96:C 8@=56? H655:?8 2??:G6CD2CJ H:E9 E96:C 6?E:C6 72>:=J[ 3@C? @7 E96:C F?:@? … @G6C E96 J62CD[ >2?J pFE@8C:== @FE=6ED 92G6 364@>6 A=246D =:?<65 E@ A6@A=6’D A6CD@?2= >6>@C:6D[ >2C<:?8 D:8?:7:42?E >@>6?ED :? E96:C =:G6D]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“(92E E96J Wp>6C:42?DX 5@ ?@E C62=:K6 :D 9@H D6C:@FD=J xE2=:2?D E2<6 E96:C 7@@5[” D2JD |:4926= z@G?:4<[ 7@F?56C @7 k2 9C67lQ9EEADi^^HHH]4F=EFC65:D4@G6CJ]4@>Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmrF=EFC6 s:D4@G6CJ '242E:@?Dk^2m] “(96? A6@A=6 G:D:E65 FD 7@C J62CD[ H6 2=H2JD >256 DFC6 E92E E96J EC:65 pFE@8C:==] !6@A=6 92G6 2=H2JD 366? 3=@H? 2H2JP xE H2D DF49 2 3:8 562= 7@C FD E92E H96? H6 DE2CE65 5@:?8 :>>6CD:G6 4F=:?2CJ E@FCD :? xE2=J 7@C }@CE9 p>6C:42?D[ 7@C J62CD[ H6 2=H2JD A=2??65 2 =F?49 2E 2? pFE@8C:==P xE :D 2=H2JD 2 9F86 D9@4< 7@C A6@A=6] %96J 6IA64E 2 82D DE2E:@? H:E9 G6?5:?8 >249:?6D 2?5 3FC86CD[ 2?5 7:?5 2>2K:?8 7@@5] xE :D AC@323=J E96 BF:4<6DE :?E6C=@4FE:@? A@DD:3=6 :?E@ E96 4F=EFC6]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“(6 2D 2 72>:=J =@G6 E96 pFE@8C:== D6CG:46 DE2E:@?D[ 2?5 H:== 86E E96 @AA@CEF?:EJ E@ G:D:E E96> 282:? E9:D J62C @? @FC C@25 EC:A E@ xE2=J[ 7C@> E96 &]z] xE’D ?@E 2? 6I2886C2E:@? E@ D2J >J `f\J62C\@=5 52F89E6C :D @3D6DD65[” 255D uC2?46D42 s6 uC2?4@[ 7@F?56C @7 k2 9C67lQ9EEADi^^=:?<EC]66^G:?@4:3@Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQm':?@ r:3@k^2m] “%96 4@7766 :D E@A 4=2DD[ 2?5 J@F 42? 2=D@ DE@4< FA @? 2CE:D2? AC@5F4ED[ 4966D6[ 492C4FE6C:6 2?5 H:?6 E92E J@F’5 6IA64E E@ D66 @?=J :? 2 DA64:2=:DE 56=:] s:776C6?E pFE@8C:==D 92G6 5:776C6?E C68:@?2= AC@5F4ED] %96 @?6D 2E |@?76CC2E@ 2?5 ?62C $FA6C82 A2CE:4F=2C=J DE:4< :? >J >:?5[ 3FE 2?J @7 E96> 2C6 8@@5 2?5 2C6 2? 6DD6?E:2= A2CE @7 @FC EC:A]”k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm“u@C >2?J :?E6C?2E:@?2= E@FC:DED[ 2 DE@A 2E pFE@8C:== 42? 364@>6 E96:C 7:CDE 6?4@F?E6C H:E9 @FC 4@F?ECJ’D 7@@5 2?5 H:?6 96C:E286[ 56>@?DEC2E:?8 9@H 6G6? 2 A=246 @7 A2DD286 42? 36 2? 6IAC6DD:@? @7 xE2=:2? :56?E:EJ[” 4@?4=F56D $2?E@C@] “%96C6 :D 2=D@ 2? 2C49:E64EFC2= 5:>6?D:@? E92E :?E6C?2E:@?2= G:D:E@CD @7E6? F?56C6DE:>2E6] $@>6 pFE@8C:== =@42E:@?D 2C6 ECF6 :4@?D @7 xE2=:2? >@56C?:EJ] %96 3C:586\DEJ=6 pFE@8C:== 2E u:@C6?KF@=2 5’pC52[ @A6?65 :? `hdh[ H2D E96 7:CDE >@E@CH2J D6CG:46 2C62 C6DE2FC2?E 3F:=E @? 2 3C:586 :? tFC@A6 2?5 3642>6 2 DJ>3@= @7 xE2=J’D A@DE\H2C >@56C?:D2E:@?] }62C |:=2?[ ':==@C6D: ~G6DE 2?5 ':==@C6D: tDE D9@H E9:D D2>6 DE@CJ 7C@> EH@ >@>6?ED :? E:>6i E96 @AE:>:D> @7 E96 64@?@>:4 3@@> 2?5 2 >@C6 4@?E6>A@C2CJ G:D:@? @7 DFDE2:?23=6 56D:8?]”k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm!2C< 2?5 62Ek^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9QmtG6? H:E9@FE E96 2C49:E64EFC2= 5:DE:?4E:@?D[ E@52J’D pFE@8C:== :D 2D 5:776C6?E 7C@> :ED &]$] :?DA:C2E:@? 2D ?:89E 2?5 52J] pFE@8C:== :D >@C6 E92? ;FDE 2 7F6= @C 7@@5 DE@A 2=@?8 E96 C@FE6] xE’D 6>365565 :? E96 C@25 EC:A 6IA6C:6?46]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmq6==2 qF449:@EE: :D 2 7C66=2?46 HC:E6C H:E9 2 A2DD:@? 7@C 25G6?EFC6[ 56=:4:@FD C64:A6D 2?5 2FE96?E:4 DE@CJE6==:?8] %9C@F89 k2 9C67lQ9EEADi^^I@I@36==2]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@C676CC6C ?@@A6?6CQmI@I@q6==2k^2m 2?5 D@4:2= >65:2[ D96 D92C6D G:3C2?E EC2G6= 6IA6C:6?46D[ >@FE9H2E6C:?8 5:D96D 2?5 6G6CJ52J >@>6?ED E92E :?DA:C6 4@??64E:@?]k^Am
kAm%96 A@DE k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^2FE@8C:==^QmxE2=J’D >@DE @G6C=@@<65 4F=EFC2= 6IA6C:6?46 :D @77 E96 ?6IE 6I:Ek^2m 2AA62C65 7:CDE @? k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>Qmu@@5 sC:?< {:76k^2m]k^Am

