Apple CEO Tim Cook was known to join customers at the iPhone makers stores, especially when new models of the handset launched

Apple CEO Tim Cook was known to join customers at the iPhone makers stores, especially when new models of the handset launched

An Alabama-born engineer seen as a supply-chain savant, Tim Cook took on the daunting challenge of succeeding Apple's iconic boss Steve Jobs 15 years ago.

While Cook is not known for the culture-changing "one more thing" gadget reveals that Jobs fans came to expect, he guided the company to a stunning valuation of some $4 trillion based on its share price.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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