If you’re still doing your shopping the old-fashioned way — that is, all by yourself — it might interest you to know that 43% of U.S. online shoppers say they’ve used an AI assistant for product research in the past 90 days, according to a 2026 study by Product.ai, a commerce verification company.
But most weren’t willing to take AI’s word for it: Of those shoppers who used an AI assistant, 86% checked its recommendation against another source before buying, the study found.
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