Philip Morris looking to get out of the cigarette business

Marlboro

 By Nikita2706 - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=12571914

One of the largest cigarette and tobacco manufactures released a manifesto on their website  announcing their intent to get out of the cigarette business, but still intend to make smoke-free products.

In their announcement Philip Morris International says their decision is in response to societal pressure: