Experienced Under Armour and HydraPak commercial leader joins 2XU as Head of Wholesale & Business Development, North America, as the Australian performance brand enters its next phase of growth.
MELBOURNE, Australia, Sept. 23, 2026 /PRNewswire/ -- Global performance brand 2XUÂ today announced the appointment of Aaron Brown as Head of Wholesale & Business Development, North America, strengthening the brand's commercial leadership across the United States and Canada.
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