Commits to Continuing the Work to Advance Women's Sports and Support the Fans Who Made It Happen
CHARLOTTE, N.C., April 14, 2026 /PRNewswire/ -- Ally Financial Inc. (NYSE: ALLY) today announced it has officially met its groundbreaking 50/50 media pledge a full year ahead of schedule, achieving equal advertising spending on men's and women's sports media. The milestone cements Ally as the first brand to set—and achieve—a public, time-bound goal for equal advertising spend across men's and women's sports media.
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