BDA to Activate Merchandise Campaigns for Massive Cross-Platform Gaming Ecosystem
WOODINVILLE, Wash., July 9, 2026 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the leading merchandise agency for sports licensing collaborations, today announced it is now an Official Licensee for Epic Games' Fortnite, in a deal facilitated by IMG Licensing. BDA will unify creative design, technology, and a global supply chain to create exclusive merchandise for sports and in-stadium activations across all sports leagues. The partnership highlights BDA's position as a trusted leader in sports merchandise innovation, particularly in licensed collaborations.
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