Appointment Follows Rapid Expansion of BDA's Licensing Portfolio
WOODINVILLE, Wash., Aug. 5, 2026 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the Merchandise Agency™ trusted by iconic brands, today announced Kristin Massoth has been named its new National Account Director of Sports & Entertainment Licensing. In her role, she will lead the growth and development of BDA's premier license portfolio across professional sports. Kristin previously led BDA's Major League Baseball team portfolio.
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