IRVINE, Calif., April 1, 2026 /PRNewswire/ -- Steven Farag, CEO of Campus Ink and NIL Store, is a veteran of the college sports apparel scene. Since the inception of Campus Ink's NIL Store arm in 2021, his company has arranged licensing deals with more than 160 colleges and universities as well as 30,000 individual athletes. He has even attracted funding from billionaire entrepreneur, investor, and television personality Mark Cuban. With his expertise in the field and specialized Roland DG direct-to-film (DTF) digital printer, Farag has built a tremendously successful business around creating and selling custom T-shirts and accessories on-site and on-demand – also known as "hot market" apparel design and production. After cranking out thousands of uniquely customized garments during this year's Big Ten Tournament, Farag and team have turned their attention to March Madness, including the men's Final Four matchups at Lucas Oil Stadium in Indianapolis, Indiana and the Women's Final Four in Phoenix, Arizona.
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