- During the second official hydration break of this summer's international tournament final on July 19, Chipotle will launch its first-ever Chipotle "Water" Break, giving viewers a chance to unlock entrée offers
- Inspired by Chipotle's iconic water cups and the playful conversation surrounding guests who "accidentally" fill them with lemonade, the activation will challenge participants to track a lemonade-filled cup on the @Chipotle Instagram
NEWPORT BEACH, Calif., July 16, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced that it is turning one of soccer's newest matchday traditions into a $1 million burrito giveaway inspired by the long-running social conversation surrounding its iconic water cups. During the international tournament final on July 19, viewers at home can participate in a Chipotle "Water" Break for a chance to unlock free entrée offers.
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