Classic Firearms' New Brand Identity Marks Major Milestone for One of the Industry's Original Online Retailers

MONROE, N.C., Oct. 8, 2026/PRNewswire/ -- Today, Classic Firearms announced a refreshed brand identity, including a new logo, almost four decades after a local enthusiast set out to make high-quality, and in some cases hard-to-find, firearms available to the broader public at reasonable prices. The update marks a new chapter for one of the industry's original online retailers, which has filled millions of orders since 1989.

That growth has been supported by deep, long-term relationships with industry-leading distributors as well as specialized, niche partners and direct relationships with importers and manufacturers giving Classic Firearms access to inventory other retailers can't match. The refresh reflects how far the company has come since its founding, while keeping its original commitment to customers.