The strategic partnership will combine Complex's cultural storytelling with Fanatics Sportsbook & Fanatics Markets data and insights to deliver original shows, interactive fan participation formats and a dedicated sports betting and trading content vertical
LOS ANGELES, April 2, 2026 /PRNewswire/ -- Complex today announced a new strategic partnership with Fanatics Sportsbook and Fanatics Markets to launch Complex Bets, a new sports betting and trading content platform designed to connect sports, culture, and fandom through interactive storytelling and original programming. The partnership will introduce a dedicated content vertical and social handles, original shows and participation-driven formats that bring fans deeper into the moments that define sports.
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